FRESH N FREEZE LIMITED - Key Persons
Ms. Haleema Tariq Ameen worked in the industry for 10 years as a commercial professional with a passion for performing in result-oriented environments. Proven ability to effectively develop, manage and control relationships between the company and its target audience as well as track record of managing high value projects and campaigns from conceptualization to execution. Supports revenue-growth by helping topline through strong (RTM) route to market strategy. She possesses an in-depth understanding of brand management, marketing and sales strategy new brand launch, category & campaign management, along with brand building objectives served prestigious organizations under various roles in her tenure with Netsol, Oriflame, Reem Rice, & Samsons Group of companies.
She's now taking care of the brand OPA for Fauji FreshnFreeze Limited from building brand equity to engaging the relevant participants and strategizing new launches under value additions for future - by effectively handling the entire IMC plan and lead the execution of campaigns from start to finish driving collaboration with the key stakeholders and leveraging the right internal processes.
Mr. Malik's corporate & business experience spans over 30 years with Fortune 500 companies across three continents. A specialist in Strategy, Corporate / Business leadership and Board Governance. His professional experience includes managing and leading businesses in the petrochemicals, consumer and the life sciences industry, and leading large and complex manufacturing-based operations as well as M & A activities. His career with the ICI Pic group based in the UK and then Akzo Nobel in the Netherlands provided him opportunity to work in Europe. For over 10 years, he served as the Chief of Lotte Pakistan limited.
Major General Tahir Aslam was commissioned in the most prestigious Artillery Regiment in March 1988. During his illustrious career spanning over 35 years, he has held various command, management and instructional appointments.
He holds three master's degrees; Defence Management, Defence Studies and War Studies. He is a graduate of Command and Staff College Quetta, Defence Services Command and Staff College Bangladesh, National Defence University, Islamabad, Royal College of Defence Studies, UK with a certificate of Strategic Management from Manchester Business School.
He has represented Pakistan at many international forums; major ones being, US Defence Department (Pentagon) during reset of relations 2012-13, US National Defence University, Shangri-La Dialogue Singapore, IAEA Vienna and Amaldi Conference Italy.
Major General Tahir is an accomplished expert in strategic planning. He has been teaching Strategic Planning Module at National Defence University since 2015 which he developed after return from RCDS London.
Major General Tahir is associated with Fauji Foundation as Director Projects since March 01, 2022 and Managing Director / Chief Executive Officer Fongrow (Private) Limited with effect from November 01, 2022.
He is also member of Agri & Supply Chain Committee & Business Strategy & Operation Committee of Fauji Fresh n Freeze Limited.
Ali A. Aga has over 38 years of multi industry experience in a wide range of management positions in General Management, Marketing, Human Resource Management, Corporate Affairs, Operations and Supply Chain Management in ICI Pakistan as well as German company Hoechst and other national Companies.
He is currently the Managing Partner Middle East - South Asia & Chief Executive Pakistan for Ward Howell International, a global Leadership & Management consulting company. Prior to his involvement with Ward Howell in 2014, he was working with Pakistan's leading company ICI where he worked for almost 25 years in various senior positions.
He was appointed the Chief Executive of ICI Pakistan & Chairman of ICI Pakistan Power Gen Limited during the transition period of ICI Pakistan's ownership from Akzo Nobel Netherlands to the YB Group in Pakistan in 2013. He also held the position of a Director on the Board of ICI Pakistan and worked as Vice President & Managing Director of ICI's flagship Soda Ash Business from 2008 to 2014.
He has also served as General Manager Human Resource for the ICI Group in Pakistan from 2004 to 2008 and looked after HR for the ICI group in Pakistan and Middle East, and was also responsible for leadership development programs for the Regional & Industrial Business of ICI plc globally.
Ali Aga has also served as a Director on the Boards of Pakistan PTA Ltd, Akzo Nobel Pakistan Limited, ICI Power Gen Ltd, and Pakistan Society for Training & Development. He is a Certified Director and Accredited Trainer on Corporate Governance by IFC and Pakistan Institute of Corporate Governance (PICG), and a visiting Faculty for PICG's Director's training program.
He is an Independent Director and Chairman of the Audit Committee and member of HR & Remuneration Committee of the Board of Descon Oxychem Ltd., and has served as Independent Director on the Boards of Public Sector Companies STEDEC Technology Commercialization Corporation of Pakistan, Inland Water Transport Company of Pakistan and Engineering Development Board. He is also involved in volunteer work in the field of management development and has served as the Vice Chairman of the Lahore Chapter of Management Association of Pakistan and a Council member of the Lahore Chapter of Marketing Association of Pakistan.
Ali Aga holds an MBA degree from Drexel University U.S.A and a BSc. (Engg.) in Chemical Engineering from University of the Punjab. He has attended the Advanced Management Program at Harvard Business School and has been a guest speaker at various local and international conferences and seminars.
He is also Chairman of Audit & HR&R Committee of Fauji Fresh n Freeze Limited.
Mr. Ali Salman joined FFFL in May 2018 as the Head of Sales & Marketing. Later in 2018, he was elevated and assumed his current role of General Manager in the organization. Ali has professional work experience of over 25 years in leading capacity associated with organizations including Unilever Malaysia & Pakistan, Shan Foods, Caltex Oil & Asian Foods in different Sales & Marketing roles. He possesses diversified experience of product categories including Beverages, Home & Personal Care and Frozen Foods in key leadership roles within Pakistan and overseas.
His area of expertise includes Go-to-Market strategy, sales and distribution - both ambient and frozen products, Channel & Customer Marketing, Restaurant & Franchise Management, Key Accounts management and Cold Chain development.
Ali has an MBA degree from the Institute of Business Administration, Karachi.
Job Titles:
- Senior Manager - National Sales
Mr. Babar Ali joined FFFL in 2017 and in his current capacity, he is heading the National Sales division of the Company. He is responsible to develop effective sales strategies to achieve substantial business growth targets by ensuring a robust and efficient distribution network across customer channels. Prior to joining FFFL, Babar was associated with METRO Cash & Carry Pakistan for almost 7 years & worked on various assignments in Supply Chain and Commercial Divisions. Being a champion for building and leveraging high performance end-to-end organizations, he is also passionately involved towards the learning and development of his sales force. Babar is a business graduate from COMSATS Institute of Information Technology Lahore.
Job Titles:
- Head - Plant Operations
- Head - Plants Operation
Mr. Mubashir Rasheed is leading the entire factory team from operations, maintenance, administration, utilities and projects. Mubashir has got an experience of over 12 years in the field of factory production and maintenance operations. During his tenure in FFFL, he has worked to implement performance measurement systems for improving line efficiencies and maximizing asset utilization. He was given additional role of project lead for major plant capacity enhancement project, where he led a project team of 25 engineers to successfully complete capacity enhancement project which added 300% production capacity. Other than operations he has also significantly contributed towards improving employee engagement at factory level, keeping life at plant engaging and eventful.
In his previous assignments he has worked for Packages Limited in Utilities section of factory and in Unilever Pakistan where he lead the Maintenance department.
Mr. Mubashir is a Graduate in Mechanical Engineering from Ghulam Ishaq Khan Institute of Engineering. Later, he completed his MBA in Marketing and Finance from Lahore School of Economics and diploma in Agri Business Management from Lahore University of Management Sciences.
Mr. Muhammad Ahmad has been working with FFFL since 2016 and was later elevated as DGM Supply Chain in 2021. At FFFL, Supply Chain function is responsible for Planning, Procurement, Agri Development, Manufacturing, Customer Services, Quality Assurance & Product Development.
Ahmad played a key role in devising and executing a chain strategy at FFFL, which is fully aligned with the Company's vision of delighting its consumers with healthy and environmentally friendly agricultural products. At FFFL, along with his SC teams, Ahmad did major transformation in supply chain model by converting a traditional spot purchase of Agri raw material to a sustainable supply model of contract farming, Introduction of quality assurance activities from farm to fork.
Ahmad has got 25 years of working experience with different FMCGs like Rafhan, Best foods, Coca-Cola, Metro Cash & Carry & in different business units of Unilever Pakistan.
Ahmad has passion for developing others through his learnings & experiences. He has been associated with University of the Punjab as visiting faculty member in Food Technology Department. He has also been a Board Member of Punjab Food Authority (2013-2016) & "National Curriculum Review Committee" for Food Science & Technology.
Ahmad had done MS in Supply Chain & Retail Management, M.Sc in Food Technology, MBA in General Management, MS in TQM and several executive certificate in Agri Business Management and strategic leadership. He is also a certified lead auditor for quality management system & food safety management system.
Job Titles:
- Senior Manager - Agri Development & Procurement
Mr. Rahil Mahtab joined FFFL in 2017 and is heading the Agri Development and Procurement function of the Company. He is responsible for procurement of Direct Materials & devising strategies for developing sustainable souring base of Agri Raw Materials for the Company. Prior to this, he was working with METRO Cash & Carry Pakistan, where he served for 8 years as Senior Buyer in various Categories of Fresh & Frozen Food. As a Food Technologist, he has done Masters from NIFSAT - University of Agriculture Faisalabad.
Job Titles:
- Chairman
- Managing Director and Chief Executive Officer of Fauji Foundation
Mr. Waqar Malik is the Managing Director and Chief Executive Officer of Fauji Foundation. He is also serving as Chairman on the Boards of following companies, along with Fauji Fresh n Freeze Company Limited;
Job Titles:
- CEO
- Business Executive and Former General Manager
Fariyha Subhani is an accomplished Business Executive and former General Manager/CEO of Upfield South & Central Asia, a global leader in organic plant-based food established in 2018.
Job Titles:
- Human Resource and Shared Services Manager
Ms. Shanza Haider is Human Resource and Shared Services Manager. Being a Lancaster University graduate, she carries with her a diverse human resource management and development experience of over 10 years in tech, education, construction, textile and manufacturing sector in the organizations including Descon, LUMS, MLCFL and CBL. In her role since 2022, Heading the People and Services team, she oversees a broad range of functions including talent management & culture, employer branding, employee relations and experience, academic business partnerships, compensation & benefits, inclusion and diversity, information systems, support operations and over all administrative upkeep company wide.
Mr. Kazmi has served on a number of diverse forums / Boards in the Private Sector, Public Sector & Civil Society Organization and regularly publishes in reputable dailies.
Mr. Kazmi is a fellow chartered accountant with over 35 years of experience in a diverse range of sectoral and functional strata within national and regional economies. The key areas of his specialization are fiscal policy and macroeconomic research, greenfield and brownfield projects, strategic collaborations, mergers and acquisitions, outliers in accounting and finance, strategic level audit and assurance and tax reforms and strategic level advisory.