TIPPING POINT - Key Persons
Malcolm Gladwell's "The Hunt for Cool" became the most-read business story in the history of the New Yorker magazine. And Dee Dee Gordon and The Lambesis Agency's work for Airwalk were soon to become media darlings and the talk of the industry. Marketing executives all over the world were reading the New Yorker article and later Gladwell's book--The Tipping Point--which soon became required reading in virtually every marketing department in corporations, colleges and universities worldwide. It's still Gladwell's best seller at over 2.5 million copies and the work Lambesis did for Airwalk is the entire sixth chapter case history in The Tipping Point.
Nick is the founding partner and the Chief Executive Officer of Tipping Point Inc (TPI). The company name is based on an initial encounter with Malcolm Gladwell, author of the best-selling book, The Tipping Point.
Malcolm first visited The Lambesis Agency in early 1997 to research a story for The New Yorker magazine. The Lambesis agency and its research director were driving force behind the explosive growth of Airwalk Footwear.All of which became the focus of Gladwell's 12-page feature story about the process of "hunting for cool" in a breakthrough way. Dee Dee Gordon, as well as to The Lambesis Agency, were at the epicenter of this phenomenon breakthrough their strategy and creative work for Airwalk led to the meteoric rise of a tiny Carlsbad California shoe company that transformed itself into one of the coolest brands in the world as it went from $20 Million in revenue to $300,000 million in less than 18 months.
Nick Lambesis founded Tipping Point Inc. with the same formula he has used for over 35 years in the advertising industry - partnering with ambitious entrepreneurs ready to become cultural phenomenons while having tremendous fun navigating to higher levels of success.