ORIAC - Key Persons

Job Titles:

• Member of the ORIAC TEAM
• VICE PRESIDENT, SALES & MARKETING

Dave Basi formally joined Oriac in 2020 and his diverse and unique background has had a positive impact on the organization since day one. Dave grew up in a small town in Ontario, where he was the first person in his family to be born in Canada. Dave began his career in financial services where he began to build a knowledge of business operations and financials that would serve him greatly in future endeavours. From there Dave expanded his knowledge base by rising through the ranks in sales and marketing positions, ultimately leading large brands in different countries, in the retail, medical professional and of course, professional beauty markets. Dave spent a number of years leading the sales organization for Dannyco Professional, overseeing many successful product launches and the building of a strong and effective team. Dave's diverse skill set lead him to becoming General Manager of midsize Canadian business which enjoyed strong growth and expansion under Dave's direction. Dave now leads the sales and marketing efforts of Oriac in his role as Vice President of Sales and Marketing however he also contributes significantly to building and growing supplier partnerships and finding and attracting new vendors/suppliers to help continue to grow Oriac and it's downstream partners. Helping others succeed is a key part of Dave's own definition of success and is readily evident through the strong relationships he has built throughout his career. Away from the office, Dave finds balance in spending time with his family, coaching youth sports, and volunteering.

Job Titles:

• CEO
• Member of the ORIAC TEAM
• PRESIDENT

Dino Cairo is the youngest child of Frank Cairo, Canada's first World Supreme Stylist in 1970. He was born into this industry working in his family hair schools since he was 7; he worked his way from coat check and cleaning towels to packing students' kits and went all the way up to managing the Calgary location MC College school at age 27. He moved back to Edmonton to start Oriac in 2002 as he took Pivot Point in Canada. Today he is President at Oriac, proudly representing and distributing top brands across Canada like Artego, Kasho, Andis, Pivot Point, Sam Villa and Better Barber and is exclusive distributor of brands from all over the world like Italy, Japan, Israel, and the United States. With a curious mind and an eye on the future, Dino seeks to bring into Canada the best quality and most innovative solutions to the beauty industry. He enjoys spending time with his family, travelling, going to sporting events, and of course enjoys a good round of pickleball!