PACE - Key Persons


Cara Faske - CEO

Job Titles:
  • CEO
Some call her Cara Faske. Others call her Cara Martin, which was never her name, by the way. We just call her Wonder Woman, because there's no stopping her. Cara has directed campaigns for many of the largest real estate companies in the US. She founded and served as President of Cara Martin, a successful full-service advertising and branding agency. In an industry not known for conceptual advertising and innovative design, Cara built a reputation for exceptional creativity with real estate ad campaigns and marketing ideas that always broke the mold. In 2011, she merged her firm with Pace and became part of the WPP family. In 2014, Cara was named President of Pace. When she's not heading a major NYC ad agency and changing the face of the real estate marketing world, Cara has been involved with numerous philanthropic organizations, including Uniting Against Lung Cancer and Creative Arts Works. She enjoys binge watching the Food Network and chilling at home with her daughter Mia, son Sam, and her adorable Shih Tzu, Sammie. Cara has already spearheaded a number of pivotal changes in the branding and redevelopment of Pace. We can't wait to see where she takes us next - and neither can our clients.

Deb Taylor

Job Titles:
  • Senior Art Director

Diana Riser - President

Job Titles:
  • President
Diana has deep roots in South Florida. She has been a leader in advertising and marketing for over 20 years throughout the market, most recently as Publisher of Modern Luxury's MIAMI magazine. Known as a superstar in the publishing industry, Diana has successfully led numerous magazines and built strong client relationships; consistently employing savvy sales and marketing services at every step. She is a master at developing strategic programs across multiple media and market segments to achieve results and improve brand position. Over the years, Diana has managed everything from print and digital advertising campaigns, to social media, events, and strategic partnerships for virtually every category of business, including travel and tourism, real estate, luxury retail, automotive, art and culture, philanthropic organizations and entertainment venues. Whew - we're almost out of breath just thinking about it all. When she does come up for air, you might find Diana absorbed in a good book or on a weekend kayaking adventure somewhere in South Florida. It's fair to say, the lady is pretty unstoppable. Considering everything she's accomplished already in her career, the question is: what's next for Diana? Launching our Miami office and expanding our Florida Division, for one thing. We can't think of a better person for the job.

Elizabeth Ladd

Job Titles:
  • Assistant Vice President and Digital Strategist
Elizabeth joined SMMC, a subsidiary of PACE, in 2015 bringing with her a variety of skills. A resident of Williamsburg, Brooklyn, she has lived around the world including Germany and Italy, spending her formative years in a small town in rural Michigan. Always interested in travel, architecture and culture she moved to NYC and has found a home in the company allowing her to deepen her real estate interest and contribute a unique perspective. Elizabeth has amassed a variety of skills during her time as an Account Executive and is a vibrant member of the account staff, committed to working with her clients to develop, ideate and realize a wide variety of projects. A graduate of the School of Visual Arts, Elizabeth has a solid artistic background and brings a creative and unique eye to all aspects of her work. In her free time Elizabeth continues to explore artistic pursuits, navigates the waters of the real estate industry, plays piano and enjoys exploring all the City has to offer.

Elsa Buchholz

Job Titles:
  • Media Director

Hernan Pascuccelli

Job Titles:
  • Senior Art Director Designer

Jessica Sand

Job Titles:
  • Creative Director

Karen Stolzenberg - VP

Job Titles:
  • Vice President

Leo Astrologo

Job Titles:
  • Art Director

Lisa Morales

Job Titles:
  • Social Media Content Writer

Madelyne F. Kirch

Job Titles:
  • President of SMMC
Madelyne is among the country's foremost real estate marketing professionals who has devoted the better part of her professional career to helping her clients define their marketing messages and objectives. Her wealth of experience includes dozens of commercial and residential properties as well as corporate strategy and neighborhood development. Several of her clients have been aligned with her for more than a decade - a source of personal pride and accomplishment in a notoriously fickle industry. Ms. Kirch brings an array of strengths to her work. Chief among them is her ability to synthesize real estate and marketing to discern the essence of a message, develop strategies and translate them into creative, appropriate, effective marketing tools. Her deep understanding of all facets of the real estate business coupled with her strategic approach defines her ability to "think like an owner". Her keen interest in cities and their continuing revitalization feeds her passion. She holds a master's degree in public administration from the Maxwell School at Syracuse University, and a dual degree in journalism and political science from its Newhouse School. Post graduate, she earned a certificate in real estate studies from NYU. Ms. Kirch is the former Communications Chair and a former member of the Management Committee of the New York District Council of the Urban Land Institute (ULI) and served on the leadership committee of ULI's national Public Private Partnership Council. For nine years she was a mentor and "Big" for Big Brothers Big Sisters of New York.

Melissa Mata

Job Titles:
  • Senior Account Executive

Merri Starr

Job Titles:
  • Account Manager

MIchael Gonzalez

Job Titles:
  • Video Producer

Michael Schneider

Job Titles:
  • Account Manager Digital Strategist

Michael Sherman

Job Titles:
  • Social Media Specialist

Octavio Guzman

Job Titles:
  • Creative Director

Pace Boca Raton


Pace New York


Pete Shepard

Job Titles:
  • Production Manager

Roberto Bastidas

Job Titles:
  • Art Director
Roberto's worn many hats since he graduated from The Art Institute. Not snapbacks and fitteds (though he's a fan of those too), but hats in the metaphorical sense. He's an illustrator and graphic designer; cameraman and editor; as well as a photographer and art director working across traditional and digital platforms. Though he works on everything from billboards and print to videos and websites, he specializes in the design of interactive digital assets for a range of industries. From concept to coding, he handles it all, ensuring each piece is pixel perfect. He's always looking to add a new skill to the list, so it's anybody's guess what he'll do next. Event production? Already been there. Tee-shirt design? Already done that. Stay tuned to see what Roberto's next creative outlet is.

Sergio Melicio

Job Titles:
  • Director of Interactive Media

Tony Pineda

Job Titles:
  • Art Director