ROBUS - Key Persons
Becky Laufer is a mediator and certified attorney in Israel (since 2018). At Robus she advises both local and international law firms on marketing, branding, and business development processes and is the point of contact for the commercial law firms that work with us.
Becky has an LL.B from Bar Ilan University, and upon completing her degree focused on corporate and commercial law during her internship. After completing her internship, she was hired by Herzog Fox & Neeman, Israel's largest law firm, where she worked in the labor law department and provided legal guidance for international and local companies.
Becky moved to Israel in high school and is fluent in Hebrew and English. She describes herself as an avid lover of languages, and therefore it should not come as a surprise that during her army service in the Education Corps, she taught Hebrew to new immigrants.
When Becky isn't in the office, she is probably baking something in the kitchen or enjoying time with her family.
Itamar Ronen is the guy who always has both feet on the ground. He is the beating heart of Robus and is responsible for company management and development.
Over the past years, he has built up the company and led it in diverse directions so that it can provide holistic solutions for law firms. These solutions range from marketing, business development, and financial processes at the firms, to significant mergers and groundbreaking initiatives in the legal sector.
Over the years, Itamar has accumulated the unique skills necessary to support complex processes in law firms and to lead business and strategic initiatives.
Job Titles:
- Legal Marketing Consultant
As part of her role as a Legal Marketing consultant, Maya advises law firms in marketing, branding, and business development, which includes writing content, managing the firm's social networks, assisting in the production of conferences and seminars, managing branding processes, and assisting in determining marketing strategy.
Maya brings a young and refreshing point of view, which is a very important element when it comes to the digital space.
Maya is a law (LL.B) student at Tel-Aviv University. During her army service, she served in the spokesperson's unit and was involved in strategic planning and content writing.
In her free time Maya likes to bake and she's even a certified vegan pastry chef.
Every office has its very own Wonder Woman, and without a doubt, in our case it's Michal - who takes our skills to the next level.
Michal is the heart of Robus. She drives us and manages the office firmly and assertively, but at the same time - while creating a peaceful, zen atmosphere that makes it a pleasure to come to work every morning.
Be sure not to let her smile mislead you… she can definitely lose her temper when needed, but we'll leave the details for your imagination.
Michal is the person we trust to handle all the administrative issues at Robus, including business dealings with suppliers, clients, banks and institutions, integration of management and finance systems, leading large-scale projects like international conferences, training, and seminars, and organizing company outings and social activities.
Michal is a mother of four, and has a BA in business administration and a degree in law. Being the true wonder woman that she is, she is also a certified triathlete who has run, cycled, and swam all over the world, including in quite a few capital cities, always with a smile on her face and dressed in the finest sports fashion.
Job Titles:
- Legal Marketing Consultant
Shaked faithfully advises the firm's clients in the fields of marketing, branding and business development.
In his work, he prioritizes the client above all and strives to give his full attention to even the smallest details, while thinking outside the box and finding practical solutions.
Job Titles:
- Head of Bold! Rankings, Robus Legal Submissions Department
As the head of the rankings practice at Robus - Bold! Rankings, Shira leads clients in the submission process for local and International ranking guides. Shira assists in all aspects of submission preparation including writing, editing, and guiding clients to highlight their boldest offerings, giving clients a competitive advantage. Using her in-depth knowledge of the intricacies of the processes in each of the different guides as well as a result driven attitude, Shira enables her clients to attain the highest possible rankings.
Shira joined Robus in July 2020 and brings over fifteen years of experience in the field of marketing and ranking submissions. Having been in charge of marketing & business development of leading Intellectual Property firms including Reinhold Cohn Group and Ehrlich Group for many years, Shira is familiar with the challenges that may arise. With this expertise, Shira continues to guide the marketing and business development efforts of several IP firms and IP service providers today alongside the rankings practice.
Shira has vast experience in Legal Marketing including strategic planning and coordination of conferences in Israel and abroad, handling MarCom, writing and preparing collateral aligned with marketing strategy, branding (website, brochures, exhibitions, etc.), planning, storytelling and monitoring of digital marketing and social media, managing PR and communication, building personal brands and sales support for targeting and retention of clients.
Shira grew up in Canada (her parents were "Shlicim" of the Hebrew Univ. in Canada). She is a native English & Hebrew speaker and holds a BA in Political Science from Tel-Aviv University, as well as studying Content Management (in digital platforms) at Digitalent. Shira served her military service in the 8200 unit of the IDF.
Job Titles:
- Founder
- Founder of Legal Marketing Israel
Does the legal world sound dry and boring? Not if you ask Zohar Fisher, founder of Robus. The beauty of this field is clearly in the eye of the beholder.
In addition to his work at Robus, Zohar is the founder of Legal Marketing Israel, a representative of the Israel Bar Association at the U.S. Bar Association, chair of the Israel Bar Association's international in-service training unit, and member of the boards of various companies.
Zohar is a popular speaker on topics related to his fields of expertise, and lectures in Israel and around the world on legal tech. legal marketing, strategy, business development, and more.