TOUCH SQUARED MARKETING - Key Persons

Job Titles:

• Member of the TSM TEAM
• Creative

Humility. We consider what others need before ourselves and demonstrate confidence in our work by elevating the work of others. While others dabble in several different disciplines, Abbey knows them inside and out. His deep understanding of creative direction, design, illustration and photography allow him to apply fresh, uniquely aesthetic insights to any communications challenge. As a highly experienced and accomplished art director and designer, Abbey has enjoyed years of building national and international brands.

Job Titles:

• Member of the TSM TEAM
• Media Analyst

Cedric makes sure the advertising message is seen when and where it was intended. This includes any radio, broadcast, print and other communications that are part of a given campaign. Cedric's expertise ensures that all communication elements are employed to their given target. Prior to working at TSM, Cedric worked at Western International Media (which later became Initiative Media). While there, Cedric trafficked local radio, television and cable commercials for general media and direct response clients in various industries: including amusement parks; grocery stores; tv and appliance chains; restaurants and telecommunications. He later moved to U.S. International Media (later rebranded as USIM) where he established the Broadcast Traffic Department and worked on both local and national accounts in general media and direct response for casinos, vocational schools, and non-profit organizations. Cedric is from Southern California and graduated as an English major from UCLA. He is a recent transplant to Las Vegas and we are happy to have him at TSM.

Job Titles:

• Account Director
• Member of the TSM TEAM

Jill is an advertising and marketing veteran with over 20 years of experience in strategic development and maximization of ROI potential. Her concentration being in brand, product, and print management. Her expertise in print production brought her to the Las Vegas market and to Station Casinos, where she oversaw all print and signage needs as well as vendor relations for all their properties. While at Stations, she was a part of the core corporate team that created and launched the ‘One Card', which is now their Boarding Pass program. Jill co-founded her advertising agency in 2001 and was immediately given the opportunity to launch Green Valley Ranch Resort Casino and assist with the launching of the Palms Casino Resort. Her agency placed 20th in Entrepreneur Magazine's ‘Fastest Growing Companies' in 2001 and 18th in 2002. In addition to servicing numerous casinos, real estate developments and attractions, the agency was given the unique opportunity to be brought in during the initial purchase phase of Ultimate Fighting Championship (UFC), by Zuffa, LLC and developed their initial brand campaign, public relations and all of their event advertising for their first 3 years. Since her agency, Jill has contributed her skills to a variety of local companies. She was Director of Marketing & Business Development at Creel Printing and Frias Transportation Management.

Job Titles:

• Member of the TSM TEAM
• Partner

John's career spans over 35 years of senior executive and corporate level experience in marketing, advertising and public relations. He brings extensive experience in the Hospitality and Gaming industries, most notably as Chief Marketing Officer for Mandalay Resort Group, where he supervised all marketing and promotional efforts of the 13-property, $4.6 billion destination resort company. Prior to his tenure as CMO at Mandalay Resort Group, he was an owner and managing partner of DRGM Advertising, Nevada's second largest advertising agency. During his 25 years at DRGM, John managed successful marketing and communication campaigns for many casino resorts in Nevada and regionally. Specifically, John and his agency was integral to the launch of several new casino resorts including: Mandalay Bay, Las Vegas, MGM Grand, Las Vegas; Showboat, Atlantic City; Silver Legacy, Reno; Ramada Express, Laughlin; and Casino Niagara, Niagara Falls. John has served as City Councilman of the city of Henderson, Nevada, and as the Chairman of the Board for the Las Vegas Convention and Visitors Authority.

Job Titles:

• Media Director
• Member of the TSM TEAM

Kelly has been a casino media and promotion professional in Las Vegas and select Las Vegas feeder markets for over 20 years. Her media career has focused heavily on casino promotions and entertainment including planning and executing media plans for all aspects of resort media including gaming, lodging, amenities, events, residencies and casino entertainment properties. Kelly has lent her media expertise to over 30 casinos throughout the country, nine of them being part of major launch events. She brings experience from on-property and the agency side as well as owning her own media planning and buying firm. Recognizing the importance of integrated media and marketing, Kelly has experience in the planning and execution of both traditional and digital media.

Job Titles:

• Finance Manager
• Member of the TSM TEAM

Kim Bennett is an innovative and driven accounting professional with over 23 years' experience. Kim strives to learn new ways of doing things to make things more proficient and accurate. Kim has strong interpersonal skills by building confidence from colleagues that work around her and others she associates with. Prior to joining the team at Touch Squared Marketing, Kim worked for a fast growing company in California where she needed to sharpen her Accounting Skills to Keep up with the fast pace. She also worked for a media company where she gained her knowledge in Media Accounts Payable and Accounts Receivable. Outside of our organization, Kim likes to spend her time with her family and extended family which include 11 grandchildren. She likes to travel and explore new places. She is engaged in many different service opportunities which she enjoys doing.

Job Titles:

• Member of the TSM TEAM
• Partner
• CEO of Mobile Technology Group
• COO of Mobile Traffic Group

Former CEO and owner of KHWY Inc., Kirk has been in the marketing and advertising business in Las Vegas for the last 25 years, operating broadcast facilities throughout the West Coast. With extensive media marketing and management experience, Kirk has worked with both traditional and digital media for dozens of clients, and continues to have extensive relationships with principals and owners of media groups here in Las Vegas and throughout the US. Kirk integrated Broadcast operations with publishing with the merger of Highway Radio and What's On Magazine, which combined two of the leading tourist mediums for Las Vegas. As CEO of Mobile Technology Group and COO of Mobile Traffic Group, Kirk began his work with digital media 15 years ago during the initial launch of mobile marketing with Telcordia, (one of the largest telecommunications technology providers), and Sprint to develop mobile geo location technology and mobile bar-coding technology. Pioneering early geo fencing location systems, these early founders established many of the systems being used today to distribute mobile and cross device messaging. This background has enabled TSM to integrate digital with traditional media for maximum effectiveness and select the best media tactics to optimize results.

Job Titles:

• Member of the TSM TEAM
• Partner

Mel has been providing creative advertising solutions in Southern Nevada for over 20 years. He has enjoyed working with a variety of technology and gaming companies in creating branding solutions for properties, products and services and also creating compelling promotions that are engaging and on-target. Together with Touch2 Marketing, he enjoys developing a creative voice and vision that meets Marketing objectives and is supportive of business goals. After graduating with a B.A. in Advertising Management from Brigham Young University, Mel cut his teeth managing advertising and media in the gaming industry but soon moved to the creative and production of the marketing message. He owned and operated Vision Studio Advertising Design for over 20 years and served local and national clients with creative branding, design and marketing strategy.

Job Titles:

• Member of the TSM TEAM
• Partner

As the former Senior Vice President of Brand for MGM Resorts International, Scott is a senior marketing executive with nearly 30 years experience in branding, strategic planning, research, multi-channel advertising, corporate communications, event marketing, promotions and sponsorship activation. A veteran of both the hospitality and advertising industries, Voeller previously served as Director of Advertising and Public Relations for Silver Legacy Resort & Casino in Reno, NV and was Partner and Vice President of Strategic Planning at DRGM, one of Nevada's largest advertising agencies. During his time with DRGM, Voeller developed and implemented advertising and strategic marketing strategies for clients such as the Reno-Sparks Convention and Visitors Authority, the Nevada Commission on Tourism and Economic Development, and Silver Legacy Resort and Casino, among others. DRGM was awarded the advertising account for Silver Legacy nearly 24 months prior to the opening where he supervised (with his Touch2 Partner, John Marz) the marketing and advertising efforts, prior to joining Silver Legacy. He then spent 16 years with Mandalay Resort Group/MGM Resorts International as Vice President of Marketing at both Luxor and Mandalay Bay where he was part of the grand opening team. Voeller's career at Mandalay Bay included the market launch of Delano (formerly THEhotel) as well as the nearly two million square foot convention center. He spent 10 years at Mandalay Bay before being promoted to MGM Resorts Corporate Marketing where in addition to his brand role; he also had responsibility for a corporate advertising team of 160 employees. Voeller lead corporate and property brand architecture and strategies identified and managed cross-property brand strategies and growth opportunities, and optimized brand partnerships and sponsorships. Voeller also was a member of the team that re-launched and re-branded the company loyalty program M life, and oversaw all aspects of the brand and it's communication strategies. Voeller's expertise has led to numerous awards including being named one of the "Top 25 Extraordinary Minds in Sales and Marketing" by the Hospitality Sales and Marketing Association International. The Reno Ad Club also honored Voeller as "Ad Person of the Year" in 1992.