SIMPLYENDO® - Key Persons


Anita Finnegan

Job Titles:
  • Senior Programme Administrator
I am a qualified Registered Dental Nurse and have worked with Mike Horrocks since 1991. My role as Programme Manager varies daily. I work both in the clinical hands on rooms and in the background to make sure all students and staff are supported whilst at simplyendo.

Ariana Horrocks

Job Titles:
  • Programme Administrator
I joined the simplyendo team in summer of 2020. My role here is multifaceted and it's great as I get to do lots of things to help out the team and students! I help out in the office with administration and also with our marketing and social media. You will often see me walking around the building with a camera or my phone! I love animals so I always love spending time with my dog Jasper and sometimes bring him into work, as after all he is a working dog!

Benn Potter

Job Titles:
  • Online Programmes Administrator
Prior to working at simplyendo®, I worked at Dentsply Sirona for 5 years as a sales manager for the preventive, restorative and endodontic division. I supported simplyendo® courses at the education centre in Formby and at various teaching hospitals in the North West. I was delighted when Michael offered me the opportunity to become part of the simplyendo team in January 2021. My role is technical support, but I also help out with various projects, incoming enquiries, and supporting the tutors as / when needed. I have a degree in Business Management from the Open University and at some point, I would like to do a masters. Outside of work I'm interested in F1 / cars / boats / aeroplanes / horology / music / cooking / walking.

Catherine McErlean

Job Titles:
  • Programme Administrator

Cheryl Kaye

Job Titles:
  • Programme Administrator
I have worked with simplyendo® since 2018, and you will usually see me glued to a computer screen in Mike's office. I make sure the Assessment & Monitoring process runs smoothly, I develop and improve our business processes and related documentation, I manage Fire Safety, and I pick up any other tasks I can squeeze in to reduce Mike's workload so he can spend more time doing the things he enjoys most! I absolutely love wild camping and grab every opportunity I can to escape to peaceful places and soak up nature's energy in the middle of nowhere, leaving nothing but footprints! I also grab any opportunity to get out dancing, and to make special memories with my family & friends.

Dr David Baker

Job Titles:
  • Programme Tutor / Clinician
I qualified with Honours in 2004 from Liverpool University and went on to complete General Professional Training, with vocational training in Liverpool, followed by a Senior House officer role at Liverpool Dental Hospital. I completed the MJDF RCS (Eng) in 2011 and completed my MSc in Endodontolgy from UCLAN in 2013. My dissertation compared the clinical evidence around various obturation techniques. I am certified Dentsply trainer having been to Maillefer, Switzerland. I own a busy private practice in Prescot, Merseyside with my wife Emma, where I accept referrals for endodontic treatment. I have been a tutor at simplyendo since 2015 and very much enjoy being part of the simplyendo team.

Dr Lee Valentine

Job Titles:
  • Programme Tutor / Clinician
I graduated from the University of Liverpool in 1993 and completed my Vocational Training in North Manchester. After working in the NHS for 10 years I have since worked exclusively in private practice taking referrals for endodontics and complex restorative work.I have an MSc in Endodontology from the University of Chester and have worked for a number of years as a Speciality Dentist in Endodontics for the Central Manchester Foundation Trust (CMFT). Currently, as well as my practice commitments, I am a part time Clinical Teaching Fellow at Manchester University and more recently a part time lecturer at simplyendo®.

Dr Michael Horrocks

Job Titles:
  • Programme Leader / Clinician

Dr Michael Turner

Job Titles:
  • Programme Tutor / Clinician
I was born and bred on the Fylde coast, just 20 miles from the simplyEndo® teaching centre in Formby. After qualifying from Liverpool Dental Hospital in 2000, I worked on the Wirral for several years in general practice. It was around this time that I became interested in endodontics, devoting much of the CPD time to the subject. I passed the MSc in endodontics in 2017 through simplyendo® and was delighted to be asked to pass on my experience by becoming a tutor. I now work in Teesside as Clinical Director for the Riverdale group, where I split my time between general practice and endodontic referral practice. Outside endodontics, my two children occupy most of my time and I also enjoy fell walking, cooking and music.

Dr Robert Masters

Job Titles:
  • Programme Tutor / Clinician
I qualified from the University of Wales College of Medicine in August 2000. After qualifying, I returned to my home town of Stourbridge and completed my vocational training. Following this I then went on to complete a Senior House Officer role in maxillofacial surgery. I then worked in general practice in the south west of England and in the Midlands. Working exclusively in private practice since 2004. Currently, I am a partner at Tupsley Dental practice in Hereford which I joined in 2008. My time is split between general dentistry and taking referrals for endodontics and I am also a part time lecturer at simplyendo®. I have obtained his MFGDP from the Royal College of Surgeons and an MSc in Endodontology from the University of Chester.

Dr Simon Barnwell

Job Titles:
  • Programme Tutor / Clinician
I completed my MSc in Endodontology with simplyendo® / The University of Chester in 2014, gaining a distinction grade overall. I enjoy teaching endodontics, I joined the simplyendo® teaching team in 2015.

Dr Steve Cowling

Job Titles:
  • Programme Tutor
I used to hate root canal treatment and when a colleague asked me to accompany him on a course I said an emphatic no. However, he pleaded with me because he did not want to attend on his own. The course was simplyendo's 10 day course but I was so not into root canal treatment I did not bother turning up for the first day. To my surprise, on the fourth day, I found myself enjoying myself and the rest is history. I was a member of the very first cohort to take the Masters degree and I gained a Merit in 2011. I went on to become the Senior Dental Officer responsible for Endodontics at Betsi Cadwaladr University Health Board in North Wales taking referrals from the Community Dental Service and various hospitals in the area. I also ran practical teaching days for dentists in the area.

Eve Taylor

Job Titles:
  • Receptionist - for Patient Appointments
I have worked with Mike Horrocks and the team at simplyendo since 2010. My previous role was as a qualified Dental Nurse and Practice Manager, however I now work behind the scenes at simplyendo.

Joanne Smith

Job Titles:
  • Programme Administrator

Julie Chapman-Gordon

Job Titles:
  • Programme Administrator - Course Enquiries
I am the first point of contact at the beginning of the simplyendo journey, the 10 day programme. I deal with all direct enquiries to simplyendo. I provide information, support, registration and create pathways to the MSc for students. I develop course timetables, programme registration forms and deal with student accounts, course evaluation and feedback. I love to walk with my 2 dogs and listen to any kind of music as I go. I am a keen amateur photographer.

Karen Chapman-Gordon

Job Titles:
  • Programme Administrator
I joined the SE team in March 2016 and have worked in the Dental Profession for many years in a Sales and Training capacity. I am a qualified Dental Nurse and Practice Manager.

Lorna Brennan

Job Titles:
  • Programme Administrator
I am a qualified dental nurse and have worked with Mike Horrocks since 1991.

Louise Crompton

Job Titles:
  • Programme Administrator
I have worked with simplyendo® since April 2012, as University Liaison/Student Support for our MSc students and I also teach day one PG Certificate. I love going on holiday with my family and friends to absolutely anywhere! I enjoy spending time at home also with family in the garden with a G&T in one hand, the music loud and everyone having a good old boogie!

Lynsey Sutton

Job Titles:
  • Programme Administrator