BOTTOM-LINE ANALYTICS

Bottom-Line Analytics is the leading source for Marketing Mix Modeling and Marketing Investment Optimization. We are focused on innovation in analytics. Market Mix Modeling allows us to answer tough questions about media effectiveness. Our pricing analytics will deliver winning strategies... BLA uses a methodology which treats each digital marketing touch point as separate entities. By doing this, we have found that the actual impact of each digital marketing element is much more balanced and in alignment with click-stream behavior. We believe that our approach can be the single-source for marketing ROI measurement instead of relying on multiple approaches that do not always sync together. We will be happy to validate our approach relative to the Digital Attribution Models you are presently using... From my years working with a creative ad agency and in marketing departments for large corporations, I have learned that effective advertising is really about effective messaging. To this..