At SYD we design and develop solutions that provide our clients with a distinctive, competitive edge, creating a product experience that underpins the value of their brand. We challenge convention when appropriate and understand that design and innovation is about making a difference...
At SYD we understand that there is a fundamental difference between Industrial Designers and Product Engineers, both representing important aspects of the development process. Industrial designers provide real insight into the emotive drivers of a products whilst product engineers specialise in the in-depth knowledge of manufacturing techniques and processes that are required to realise a product solution...
SYD worked closely with Milton, Greenwich design and the manufacturers throughout the project, from design through to testing and provided manufacturing support, ensuring the products not only had consistent branding but also meet all the stringent safety standards required.