DESIGN FOR MOTIVATION

DEMO is a design tool for building motivation mechanisms in communities and online platforms. DEMO offers a structured approach to design for motivation and to increase user participation, engagement or contribution. By applying gamification and other motivational mechanisms, DEMO helps multidisciplinary teams to design/ develop a motivation scheme. DEMO consists of two basic components, the template and the cards, and one optional, the roles... Design for motivation can be defined as a "design practice focused on the activation of human motives, with short or long-term effects, to perform an action" [1]. Motivation has been studied in various fields and contexts, such as in social psychology and organisational science. One way to apply design practice for motivation is by using DEMO. The design of DEMO is influenced by motivation theory and other design-related practices... Gamification refers to "the application of game-design elements and game principles in non-game contexts" [6]...