PINPOINT - Key Persons
A Jamesville, New York, native, Jane returned to the area after years living in Rochester and abroad in Croatia. The socially savvy recent grad is always up to date on the latest media trends and confident in her ability to deliver the most innovative results.
Jane brings a bachelor of science in new media marketing and a double minor in advertising/public relations and international business to ABC Creative Group.
After years of agency internships and research in new media, Jane uses her strategic mind to create and integrate comprehensive media plans for ABC clients.
Mike came to Pinpoint after working his way through the design grind and up to positions at two of the area's largest ad shops.
Mike and his team bring Pinpoint's ideas to life across print and digital platforms. He applies more than 20 years of destination marketing experience to all creative production from concept development to delivery at Pinpoint, making sure the look and brand message are on point in every project.
Job Titles:
- Director of Content Development
A journalist by trade, Shane tells stories that connect destination experiences with target audiences and inspire them to act. He taps into his past as a reporter and editor to develop clear messages that resonate in every medium, be it blog or brochure, sponsored content or script.
As owner and creative director, Travis dedicates his agency and himself to moving brand messages and tourism experiences forward with truly creative ideas that actually separate clients from their competing destination. In every application, the idea-based marketing philosophy focuses on engaging and inspiring the travelers to act.