FOUNDATION MARKETING - Key Persons
Job Titles:
- Senior Account Manager
- Senior Account Manager With Foundation
Alicia Braganza is a Senior Account Manager with Foundation and brings a diverse background in entrepreneurship and digital marketing to the team. Having spent most of her marketing experience on the client side, Alicia brings a client-centred, personal approach to the relationships she builds.
With a range of experience working with B2B and B2C companies in industries spanning e-commerce, consumer packaged goods, and fintech, Alicia has managed research, product development, content creation, and SEO projects, which have given her the chops to see complex projects through to completion and become a strategic partner.
Fueled by the creative process, and driven by growth, you'll almost always find her taking a course in something to develop her skill set - enabling her to navigate the complexities of digital marketing strategies.
Here is a brief taste of Alicia's personality:
When Alicia was a child she wanted to be a business owner.
Job Titles:
- Senior Content Marketing Specialist
Chris is a Senior Content Marketing Specialist with Foundation. He uses compelling stories to give others the information they need in a format they love.
A background in B2B SaaS sales and marketing makes Chris able to hone in on value propositions. With deep audience and subject matter research, he identifies what people want and how they make buying decisions. After that, writing great copy is simple.
An autodidact, Chris is always looking for new ways to learn and grow. Whether it's gaining subject-matter expertise or improving his writing skills, he's always making himself a better marketer.
Here is a brief taste of Chris's personality:
When Chris was a child he wanted to be an archaeologist.
Job Titles:
- Content Marketing Strategist
Connor is a content marketing strategist with Foundation Inc.
Organic marketing has been his primary focus throughout his career. But he also brings his expertise and winning approaches to account management, client relationship building, paid marketing, and more.
Working with a team is something Connor enjoys thoroughly and finds collaborating very rewarding. He's also focused on building and retaining the trust of his co-workers with great enthusiasm at Foundation.
A keen learner, Connor is always looking for new ways to better himself and the clientele he works with.
When Connor was a child he wanted to be a Power Ranger (They were HUGE in the 90s).
Hayati is an Account Manager at Foundation Marketing. In 2017, Hayati found herself at the University of Waterloo pursuing her Political Science degree. She also spent plenty of time in the creative world through music-making, songwriting, and singing. Most of her co-op jobs were in marketing-oriented roles that made full use of her academic research, critical thinking, and creative writing abilities. She used that broad set of skills to dive headfirst into the marketing industry and found Foundation Inc. soon after.
Hayati brings a pragmatically creative approach to productive problem-solving.
When Hayati was a child she wanted to be a pediatrician.
Job Titles:
- VP of Strategy
- VP of Strategy at Foundation
James is VP of Strategy at Foundation. For more than 10 years, James has helped businesses grow through inbound marketing - first in-house at a tech startup in Vancouver and more recently in the agency space, where he led the content strategies for businesses like monday.com, Activecampaign, Smartsheet, Hims and more.
When James was a child, he wanted to be... he honestly can't remember!
Job Titles:
- Senior Director of Content Production
Jessica is the Senior Director of Content Production at Foundation. Jessica has a diverse background in writing, editing, process improvement, project management, and finance. She loves to combine these skills to optimize our content quality and production processes so that we can exceed client expectations, or ‘bring the guac,' as Foundationites love to say.
Jessica has over five years of experience working with clients to produce more than 400 high-quality, long-form pieces of content each month, achieving thousands of first page rankings, and in some cases, growing organic traffic by more than 80% month over month.
Jessica is a life-long learner, always looking for new and better ways to do things and for improvement opportunities in her professional and personal life. At present, she's struggling to become fluent in French (currently at the intermediate level) and slowly learning how to play guitar.
When Jessica was a child she wanted to be a veterinarian.
Job Titles:
- Senior Content Marketing Specialist
With a background in the arts, Jill is always looking for a story to engage audiences through writing.
Jill holds a bachelor of English and Drama from Bishop's University, and an Advanced Diploma in Public Relations from NSCC. Born and raised in the HRM, Jill currently lives in Halifax, Nova Scotia with a picture-perfect Harbour view of her hometown, Dartmouth.
Here is a brief taste of Jill's personality:
When Jill was a child she wanted to be Britney Spears.
Job Titles:
- Chief Operating Officer
- Lead Executive Assistant
- Lead Executive Assistant to the Chief Operating Officer
Kim Sopman is the Lead Executive Assistant to the Chief Operating Officer at Foundation. With 20 years of professional administrative and executive assistant experience, Kim has dedicated her career to keeping executives organized.
When Kim was a child she wanted to be a Kindergarten teacher.
Job Titles:
- Chief Operating Officer
- Chief Operating Officer at Foundation
Melissa is the Chief Operating Officer at Foundation and brings 13 years of experience in marketing and communication to the team. Having spent half of her career at a creative agency and the other half at a digital agency, Melissa brings a unique pairing of qualitative and quantitative research to provide digital direction for our clients. Her areas of expertise include stakeholder facilitation, qualitative research analysis, business analysis, data analysis, persona development, customer journey mapping, measurement strategy and marketing, and communications strategy.
Melissa has provided advice to clients in 20-plus industries (regionally, nationally and internationally) across B2B and B2C. She focuses on helping clients connect their unique selling proposition with the needs of their target audience so that they can compete within their industry.
Known for being part lefty and part righty, brain-wise, Melissa is passionate about understanding the reasons why a business is looking for a solution to a specific problem and helping them through the journey of finding the right solution. This has allowed Melissa to truly appreciate all skill sets needed in creating a digital strategy. Working with and mentoring a diverse group of subject matter experts throughout her career has provided some of her most fulfilling moments.
Melissa will not stop until she understands the "why." Her motivation to help someone else solve a problem is awesome. Here's a brief taste of Melissa's personality:
When Melissa was a child she wanted to be a hairstylist.
Job Titles:
- Managing Editor
- Managing Editor With Foundation
As Managing Editor with Foundation, Nicole brings the skills to bolster its editorial quality, systems, and capacity. Having grown up in an international environment surrounded by diversity, she has always sought to find common ground and unite people on a deeper level.
Nicole brings a diverse background in digital content editing, writing, sales, and marketing. Her attention to detail and approach to content strategy and critical thinking are greatly assisted by her time spent in the scientific industry.
It's through her experience in producing quality results and refining her people skills that she elevates editorial standards while coaching and inspiring writers with meaningful engagement.
Here is a brief taste of Nicole's personality:
When Nicole was a child she wanted to be a scientist.
Job Titles:
- CEO
- Founder
- Founder of Foundation
Ross Simmonds is the founder of Foundation and is a marketer passionate about all things tech. Based in Halifax, Nova Scotia, with a Bachelor of Commerce degree in marketing, Ross is an entrepreneur who consistently strives to give back. He sits on the board of directors for Volta Labs, Black Business Initiative and Boys & Girls Club of Preston, as well as the board of trustees for Phoenix Youth Programs.
Over the last 10 years, Ross has worked closely with a wide range of brands across the globe ranging from Fortune 500 companies to up-and-coming startups. He's been published in Forbes, Huffington Post, Business Insider, Venture Beat, BET, CBC, Social Media Examiner and more. Ross is known for his work in growth marketing, Slideshare, Instagram and digital marketing as a whole. He was named in Mashable as one of the top Snapchat marketers in the world, and he has shared his thoughts on marketing and tech around the globe at conferences and events, such as SearchLove, CTAConf, MozCon and more.
Ross is all-in with whatever he is working on. His dedication to continual learning and inspiring the team is hard to match (although he would never point it out himself). Here's a brief taste of Ross' personality:
When Ross was a child he wanted to be a wrestler in the WWF.
Job Titles:
- Content Marketing Strategist
Roxanne is a Content Marketing Strategist with Foundation. She's a seasoned content enthusiast with nearly a decade of experience in both in-house and agency marketing. Her expertise spans various facets of marketing, such as content, SEO, PPC, and link building. Her skill set also includes elements of graphic design and video production, adding a visual dimension to her marketing toolkit.
Roxanne values data and collaboration as part of her marketing practice. She firmly believes in leveraging data to drive effective marketing decisions, using collaborative efforts to yield the best outcomes, and actively listening to clients and customers to form strong relationships and foster mutual growth.
Her journey through diverse environments has honed a unique blend of creativity and strategic insight that she injects into each endeavor.
Here is a brief taste of Roxanne's personality:
When Roxanne was a child she wanted to be a marine biologist.
Job Titles:
- Content Marketing Specialist
Taylor is a Content Marketing Specialist with Foundation. Taylor graduated from the Sobey School of Business at Saint Mary's University, with a major in Marketing.
Taylor has worked with B2B and SaaS startups and leans into research, data, and analytics to identify content opportunities. Taylor believes in creating content that is data-driven, while striking a balance to evoke an emotional connection and drive long-lasting brand authority and customer loyalty.
Taylor is goal-driven. She loves to win, but equally loves to see others win and play a role in the endgame. Interests that light Taylor up outside of marketing include: hiking, meditation, working out, dancing, and creating new recipes.
Taylor puts thought and passion into everything she does. She is eager to continue growing and learning from the Foundation team and honoring her skills in the B2B content space.
When Taylor was a child she wanted to be a professional dancer.