IDEAL OUTCOMES - Key Persons


Alejandra Baker

Job Titles:
  • Culture Strategist
Alejandra is a dynamic bilingual (English - Spanish) Corporate Trainer and Learning Consultant with over 15 years of experience working in multicultural environments, designing and facilitating programs that impact the productivity and performance of her clients. Alejandra Baker is a dynamic bilingual (English - Spanish) Corporate Trainer and Learning Consultant with over 15 years of experience working in multicultural environments, designing and facilitating programs that impact the productivity and performance of her clients. Alejandra is experienced in helping companies develop an Innovative culture. She co-founded with her father The Innovation Way, a Mexican company specialized in Innovation Training and co-developed a proprietary methodology called "Generating Breakthrough Ideas: How to Recognize and Seize Opportunities for Disruptive Innovation", providing services to leading Mexican companies such as Cerveceria Cuauhtemoc, Cemex, Tequila Cuervo, Hylsa as well as to small and medium sized businesses through Mexico's National Council of Science and Technology. When she moved to the US, her passion to develop herself and bring out the best in others lead her to become certified in the Dale Carnegie Programs to develop human relations, communications & leadership skills. Alejandra is an Advocate for Human rights and she also serves as Program Director for the i-5 Freedom Network, an Anti Human Trafficking Organization in Southern California. She holds a Master of Science in Management from the London School of Economics and Political Science, with specialization in Knowledge Management; and a BS in International Business from the ITESM, in Mexico.

Barbara Gold

Job Titles:
  • Learning Technologist
Barbara is our team's learning technologist with an affinity for online program design. She leverages the latest software and tools to develop engaging programs that drive real behavioral change for clients.

Brett Potts

Job Titles:
  • Business Owner
  • Corporate Trainer and Executive Coach
  • Culture Strategist, Business Growth Specialist
  • Founder of Coast Practical, Inc
Brett is a business owner and licensed investment banker specializing in organic and inorganic corporate growth. His work includes strategy consulting, sales psychology, financial analysis, performance analysis and forecasting, applied through practical and engaging corporate training. Brett is the Founder of Coast Practical, Inc. and is a Partner (Investment Banker) at NewCap Partners in Los Angeles. Through this work, he leads Acquisitions and Capital Raise transactions. Throughout his business career, he has served as COO, CFO, and CEO as well as in many Board roles in a wide variety of organizations. Brett has been a Corporate Trainer and Executive Coach since 2008. He is honored to have worked with several thousand participants, who have gone on to achieve impressive results for their organizations. He is Multi-Course Certified, helping companies and individuals within those companies develop and achieve their potential through improved Leadership, Sales, and Presentations. Previously, he helped U.S. Navy Captains launch Tomahawk missiles at bad guys worldwide. Most importantly, the people Brett has worked with most closely, from one of the five presidents of The Irvine Company to the Cal Tech-educated Executive Vice President at Siemens, to the recent High School graduate selling billiards tables, all agree on one thing, "Brett cares about you personally and wants you to win on your own terms." Brett loves spending time with his young family in his adopted hometown of Huntington Beach, CA. He is a passionate outdoorsman and a former U.S. Navy Officer.

Jason Richmond

Job Titles:
  • CEO and Chief Culture Officer
Jason is one of the foremost authorities on building, growing, and igniting organizational culture. He brings his vast experience developing Fortune 100 companies into his Leadership Development Journey framework.

Jennifer Cassidy

Job Titles:
  • Culture Strategist
Jennifer has been training top global brands since the dawn of this century and brings her experience with clients like Starbucks, Pfizer, Cisco, World Bank, the US Army, and more, into training at Ideal Outcomes.

Karen Kimsey-Sward

Job Titles:
  • Chief Operating Officer for Dale Carnegie Chicago
  • Culture Consultant
Karen has over 25 years of experience working with a wide range of organizations helping them to move to the "next level" of performance. She's known for her strategic yet practical approach to working with leaders at all levels to drive revenue growth, operational excellence and employee engagement. Karen Kimsey-Sward has over 25 years of experience working with a wide range of organizations helping them to move to the "next level" of performance. She's known for her strategic yet practical approach to working with leaders at all levels to drive revenue growth, operational excellence and employee engagement. Karen brings a unique perspective to clients as a business owner who has been through all stages of a company's life; from its founding through the various levels of growth. Karen is Chief Operating Officer for Dale Carnegie Chicago. She is providing leadership, management and vision to create and sustain employee/customer engagement while ensuring profitable growth. Previously, Karen was a Vice President of Franchising for the Americas with Dale Carnegie & Associates and worked with franchisees in all areas of their business. She provided leadership to identify opportunities, developed growth plans, recruited top talent, and executed marketing/sales strategies and training. She and her team served as internal business coaches to franchisees. Prior to joining Dale Carnegie & Associates, Karen was co-founder and principal of Performance Potential Inc, a management consulting firm. Karen was also an Executive Vice President/COO for FTR, a performance improvement company in Chicago. Over the years she held a variety of roles including: top producing salesperson, sales manager, business/sales coach, consultant and COO. She played a critical role in helping this organization achieve significant growth to become one of the top performance improvement companies in the Financial Services Industry. Over the years, Karen has served on various Boards and is currently a Board Member for the SBAC. Karen received her Bachelor of Business Administration/Marketing from Marshall University.

Laura Nortz

Job Titles:
  • Senior Vice President and Culture Strategist
Laura is an expert researcher and internationally recognized leadership coach that works with organizational leaders to design custom solutions for each organization's unique cultural needs and growth goals.

Leo Bottary

Job Titles:
  • Culture Strategist, Peernovation Specialist
  • Founder and Managing Partner of Peernovation, LLC
Leo Bottary is the founder and managing partner of Peernovation, LLC and co-founder of The One Advantage. An award-winning author of three books, including Peernovation: What Peer Advisory Groups Can Teach Us About Building High Performing Teams (2020), he is also a keynote speaker, workshop facilitator, adjunct professor for Rutgers University, Advisory Board Member/Opinion Columnist for CEOWORLD magazine, and co-host of The One Advantage podcast.

Leon Shapiro

Job Titles:
  • Vistage CEO

Malcolm Nicholl

Job Titles:
  • Communications Strategist
Malcolm leads Ideal Outcomes' communications across all platforms creating content and social media strategy. A former award-winning international journalist, his career included a two-year stint as Belfast bureau chief for London's Daily Mirror.

Mike Richardson

Job Titles:
  • Culture Strategist, Agility Specialist
Mike brings unique insights from the real world-as a Petroleum Engineer on offshore oil and gas drilling rigs, leader of the aerospace division of a British public company, and as a longtime CEO and Key Executive peer advisory group Chair and Speaker for Vistage Worldwide.

Nick Schmitt

Job Titles:
  • Creative Director
Nicholas is our resident creator. With extensive design experience, he transforms written words and spoken values into transformative change plans that act as owner's manuals for the companies that Ideal Outcomes serves. Nicholas Schmitt has 10 years of professional experience. Proficient in Adobe Indesign and Illustrator he works closely with instructional designers and clients to design and develop programs. Nick has had a lifelong passion for digital art and design and has created branding compliant custom program and engagement material for hundreds of clients of all sizes and industries bringing a fine attention to detail to every project.

Nikki Vescovi

Job Titles:
  • Culture Strategist
Nikki is an internationally experienced and skilled trainer with a passion for neuro-linguistic programming (NLP), and the art of breaking down communication barriers in order to foster stronger communication.

Sarah Quale

Job Titles:
  • Senior Instructional Designer
Sarah is a passionate and articulate curriculum, assessment, and instructional design professional with over 20 years of experience in corporate and non-profit environments, across multiple industries.

Sheila McVeigh

Job Titles:
  • Coach and Master Trainer
Sheila helps clients challenge the status quo and get comfortable with the uncomfortable. She's a powerful change agent that has conducted professional development training for the likes of Google and Red Bull. Sheila McVeigh has been in the business performance improvement field for 24 years. She is a licensed and certified multi-course Dale Carnegie® Trainer. She is also a certified Master Trainer, licensed to lead the certification process to license trainers for Dale Carnegie programs. Sheila has conducted customized training for over 300 organizations that include AAA, Campbell Soup, Carrier, Comcast, conEdison, Department of Defense, Discover Financial, Experian, EP Henry, Google, HouseMaster, Merrill Lynch, Morgan Stanley, Motorola, Paychex, Red Bull, ShopRite Supermarkets, and many others.

Steve Thomas

Job Titles:
  • Culture Strategist
Steve is passionate about impacting the quality of life of others by adding value through coaching, speaking and mentoring. Currently, he partners with organizations to solve business issues by developing their greatest asset, PEOPLE, through Dale Carnegie programs.