SOCIAL MEDIA TRIBE - Key Persons
A published author, and freelance copywriter, with a professional background in sales and marketing and a tertiary qualification in public relations and business, Anne has smoothly slid into her role as social media Content Creator at Social Media Tribe.
Drawing from the many tools in her writer's toolkit, Anne enjoys embodying the voice and persona of each new client she represents, producing valuable and enjoyable content to speak to varying audiences. With nerd-level organisational skills and off the charts enthusiasm, Anne loves what she does, and it shows. She is currently undertaking a
Casey, a devoted content creator, draws inspiration from a rich background in studying photography, honing a detailed eye for capturing authentic moments. With years of experience working closely with clients, Casey has cultivated a deep understanding of their unique stories and aspirations. This journey has equipped Casey with the skills to seamlessly translate these narratives into visually stunning content.
In addition to professional endeavours, Casey passionately dedicates spare time to working with charities, embodying a commitment to making a positive impact on the community. Beyond the lens, Casey finds solace in the world of literature and cherishes the art of storytelling. This love for reading, combined with a profound passion for photography, serves as the driving force behind Casey's ability to create content that goes beyond mere visuals, resonating with audiences on a profound level.
Fuelled by creativity and a client-centric approach, Casey endeavours to amplify the authentic voice and values of each individual or brand. The result is not just content but a genuine and enduring connection that leaves a lasting impact, showcasing the unique essence of every story told.
Kristy has jumped on board the Social Media Tribe as our Project Manager & Content Creator, working with both existing and new clients to express their brands voice through Social Media.
Job Titles:
- Business Project Coordinator
Larissa graduated from Deakin University in 2022 after completing a Bachelor of Business majoring in Digital Communications. Her study brought her to us through her internship, which she completed during 2022.
After completing the internship Larissa began working with us as a Social Media Marketing Assistant until late last year when she began a new role in the team as Business Project Coordinator. She loves using her creative and business mindset to create social media marketing strategies for new clients, scheduling posts and also conducting many of the video shoots for clients who want to include videos in their campaigns.
Larissa has her finger over many areas of the business but would not have it any other way as she is thriving learning from the team and improving her skills as she begins her career in the Social Media Marketing world.
Job Titles:
- Member of Our Team
- Multimedia Designer
With his impressive skills in digital design and video editing, Luke is a crucial member of our team. He excels at editing videos and reels, creating on-brand social media templates, and producing captivating content for our Tribe Training Videos and clients alike.
Luke has a background in graphic, web and motion design, video editing, and animation.
Having worked with businesses to help them communicate their message and build their brand for more than 25 years. He enjoys bringing stories to life through moving images that help to convey important messages that engage with audiences.
Job Titles:
- Director Social Media Marketing Strategist
- the Social Media Marketing Strategist, Founder and Director
Minna is the Social Media Marketing Strategist, Founder and Director of Social Media Tribe which launched in 2011. In 2016, she also published her first book ‘In the Heart of Social Media Marketing - Heart Centered, Authentic Marketing' drawing on her years of experience in the industry.
Minna's background in IT, Business Analytics and Marketing Strategy allows her to service a wide range of clients including professional services, accounting, financial services, business consulting, beauty/health and wellness, retail, hospitality, arts and photography, manufacturing and higher education.
Minna loves public speaking and presenting as a guest speaker at events, as well as conducting training workshops for other businesses and organisations. Social Media Tribe has grown exponentially since it's commencement in 2011, which is a testament to Minna's hard work and dedication to her business, and passion for the social media marketing industry.