NEW SILK ROUTE DIGITAL LIMITED - Key Persons


Jiaying Wang

Job Titles:
  • China Office Director
Jiaying joined New Silk Route Digital when she was studying at the University of Bristol in May 2019. Jiaying worked at Marriot Hotel as Marketing Executive before she came to Bristol. She also worked for The Ritz-Carlton. Her extensive experience in hospitality marketing helped her deliver a very successful project of Bath Chinese Visitor Guide. Now Jiaying is managing New Silk Route's China office in Shenzhen.

Mitchell Williams

Job Titles:
  • Video Production Director

Yang Ding - CEO, Founder

Job Titles:
  • CEO
  • Founder
Yang founded New Silk Route Digital in 2015. With more than 15 years' experience in the China market, he has worked with a wide variety of companies and organisations across a broad range of sectors, both in China and the UK. Yang is Director and Chief Representative of the Bristol & West of England China Bureau. He has management responsibility for strategic projects, events, government relations and China Bureau's Premium member

Yunting Liu

Job Titles:
  • Social Media Manager
Yunting was the President of The Chinese Students and Scholars Association (CSSA) in the year of 2018-2019. She was awarded as Excellent Student Cadre by Embassy of the People's Republic of China. At New Silk Route, Yunting shares her heartily feelings about Bath to China.