Death probabilities are based on mortality tables published by the Institute of Actuaries ('00' series assured lives mortality tables)...
The industry rates are intended to apply to a population of insured individuals (i.e. people who own life insurance policies). LV= have adjusted the rates provided by the table to be applicable to the general population (including people who do not own insurance cover) based on our internal views...
Critical illness probabilities are based on morbidity inception statistics published by Gen Re ('CIIT00_SCI' claim diagnosis rates for accelerated critical illness insurance - this covers major critical illnesses).