PRIMA ALAM TECHNLOGIES SDN. BHD. - Key Persons


Dr. Joseph Tang

Job Titles:
  • Senior Executive
Joseph is a senior executive with over 25 years of leadership and management experience in private and public sectors including manufacturing, trading, construction and government organizations in Australia and across South East Asia Region. Joseph holds a bachelor degree in Civil Engineering from the University of Melbourne, a MBA from La Trobe University and a Doctorate in Business Administration from Asia-e-University. He has worked with several family businesses in Asia.

Dr. Leilanie Mohd Nor - CEO, Founder

Job Titles:
  • CEO
  • Co - Founder
  • Head, Business Development
Leilanie's area of specialization focuses on family business decision making process, venture creation and portfolio entrepreneurship, including trust and communication. She has conducted numerous studies on understanding the dynamics of a family business - the element of "familiness" that creates a competitive advantage to a family business. She holds a BA from Michigan State University, USA, and her PhD focused on the venture creation decision-making process within family businesses. Leilanie Mohd Nor holds a BA in Telecommunication degree from Michigan State University, USA and a Master in Business Administration from Universiti Tun Abdul Razak, Malaysia. Leilanie continued to do her PhD in Management (by Research) at Universiti Tun Abdul Razak, Malaysia, and her study was on the decision making process in venture creation, a comparison between family business and non-family business. Her area of specialization is in Entrepreneurship, Strategic Entrepreneurship and Family Business. She has fifteen years industry experience and managerial experience in project management. She is currently a Global Board member and Chair of Asia Pacific Leadership Council of the STEP global research project.

Dr. Mohar bin Yusof - President

Job Titles:
  • President
  • President / Founder / Family Business Advisor
Mohar is the second generation of a family business with more than 25 years of entrepreneurial and managerial experience. His professional and scholarly work in the fields of family business, entrepreneurship, strategy and financial planning, equips him with the aptitude and competencies as a family business advisor, strategist, coach and trainer. He has a Ph.D. in Management, holds a MIM-CPIPM and is a Certified Financial Planner. He is a member of the Family Firm Institute (FFI - USA and Asian Circle) and the Financial Planning Association of Malaysia. Mohar Yusof holds a Bachelor of Economics (Hons) degree from International Islamic University Malaysia (IIUM), a Graduate Diploma in Management and a Master in Business Administration from Universiti Putra Malaysia (UPM). Mohar has a PhD in Management (by Research) from Universiti Tun Abdul Razak, Malaysia, and his study was on the organizational antecedents of academic entrepreneurship. In addition, he is also a Certified Professional Intellectual Property Manager (CPIPM) conferred by the Malaysian Institute of Management (MIM). His area of specialization is in Entrepreneurship, Family Business, Strategy and Financial Planning. He provides consultancy, coaching and advisory services on the sustainability of new ventures created by university students, graduates and academicians. In addition, he provides research, consultancy and advisory services to family businesses. He is also an advisor on business/product development and intellectual property management for several technology start-ups.

Emillio Daniel

Job Titles:
  • Creative Director
"Emillio Daniel is a creator who has dabbled in many forms of artistic expression but focuses on the written word and the motion picture. He received his diploma in Creative Writing from University Teknologi MARA (UiTM) and his B.A. in English & Creative Writing from The University of Iowa with an additional minor in cinema tacked on. He is currently a freelance writer for the New Straits Times Paper, and has provided content for the higher education & video-game section for two years and running. Despite the many advancements in technology, he still believes in beginning all his writings with a pen and paper just like the old days. Being a creator is a personal matter to him, be it an academic paper, a biography, a newspaper article or a this very profile you are reading. If you have a story to tell, he can find the words for you."

Hj. Yusof bin Mohamad

Yusof Mohamad holds an LL.B (Hons) University of London and attended Certificate of Legal Practice (CLP) and Master of Comparative Law (MCL). He first served as a civil servant since 1963 before moving to the private sector in 1980. His experience in the private sector spans across the insurance sector, multinational trading firm, legal practice, construction and aquaculture. His involvement in the ICT business began as a Value Added Reseller. From then on, he moved to build his own R&D team that introduced into the marketplace its own products.

Mohamad Azhar bin Hashim

Job Titles:
  • Governance & Risk Specialist
Haji Mohamad Azhar bin Hashim has over 30 years of working experience in both public and private organizations. Among the reputable organisations he had served include Bank Negara Malaysia, MMC Berhad, Bank Islam Malaysia Berhad, Malaysia Debt Venture (MDV) Berhad, Institute of Islamic Understanding Malaysia (IKIM), University of Malaya and UNIRAZAK. He has wide experience in economic analysis, corporate governance and risk management. He graduated from the International Islamic University Malaysia (IIUM) with Master in Business Law (2008) and Bachelor of Economics (Hons.) (1991). He obtained a professional qualification from the Institute of Chartered Secretaries & Administrators (ICSA), United Kingdom in 1995 and currently a fellow of the Malaysian Institute of Chartered Secretaries & Administrators (MAICSA). He is also a Certified Islamic Financial Professional (IFP) and a member of Financial Planning Association of Malaysia (FPAM). He is a Certified Trainer with HRDF, with areas of specialization in corporate governance, investment and risk management.

Yasmin Yusof

Yasmin Yusof holds a Bachelor in Business Administration (Hons.) from the International Islamic University Malaysia and a Master in Business Administration degree from Universiti Tun Abdul Razak, Malaysia. Yasmin has served in administration and management capacities in several organizations before joining PRIMA in October 2007. In PRIMA, she is responsible for overseeing and implementing all project-related activities. Apart from the business activities, she has also been entrusted to organize PRIMA's corporate social responsibility programs given her experience in voluntary work such as being the Deputy Chairman of Persatuan Kebajikan Anak-Anak Polis, Malaysia and as an active member of Puteri UMNO.