PATRICK GALIG

Patrick Galig shares his marketing insights as a Henley MBA and professional marketeer. He focuses on relationship marketing and marketing strategy... he decided to become a professional ice hockey player instead of a professional tennis player. It's one of many decisions in my life that have symbolized cornerstones. I won championships and tournaments in Switzerland and internationally. I learned quite early what discipline is all about and how much work needs to be done to be successful and become a high achiever. Team spirit, common objectives and hard training were my drugs. As a "center" I was used to be the "head" or brain of my formation on the ice... At the time when I had decided to fade away my career in sports I knew it would be challenging to start my professional life. So I thought to start off with my own company during my studies of business information systems could be a good fit. We developed web sites for customers in the golden era of the Internet. I recall that I..