KENT SEARS

Now, of course, much of these results were also correlated with efforts we put into foundational marketing as part of the engagement as well. In order for external advertising campaigns to ultimately be successful, there needs to be a solid marketing program and execution plan in place to support. As part of this foundational marketing, we focused on website and search engine optimization, expanding the patient referral program, building out the practice's online review profile, enhancing the in-house membership plan, growing the office's social media presence, and implementing virtual consultation technology... How did we drive these results? By completely resetting his marketing strategy and investment. We took the time to analyze and understand what was working well, what needed to be changed, and what wasn't working at all. We then re-directed his marketing investment accordingly - with an eye on lowering his expenses and increasing his results. We focused on ensuring he had a..