PULAX GROUP

Advertising professionals are like faithful husbands. They grind out a forty-year career without once straying into the arms of another profession. An exception to this rule is Pulak Chakraborty, former branch head at RK Swamy/BBDO and the Founder-CEO of Two Hmp Communications and the founder of Pulax Group. A thoroughbred advertising man, Pulak has reinvented himself. He now wears an entrepreneur's hat and has a roving eye for opportunity... For 25 years, Pulak cut his teeth in advertising, drawing up countless strategies for a bunch of brands, big and small. At RK Swamy/BBDO, he led the advertising team that scripted the Indian launch of Apple Computers, adidas sportswear and Oral-B dental care products. At Two Hmp Communications, he turned an upstart cosmetic brand into a shooting star, pioneered Deo for male segment, injected retail muscle into a fledgling sportswear brand, Created a category called Thermals, drove the Audi dream across North India and produced winning strategies..