BEHAVIOURAL STRATEGY

Behavioural Strategy Group (BSG) is a next practice consultancy focused on growth strategy in consumer product companies. The differentiator is a unique approach combining behavioural economics and classic problem solving from top tier consulting to build solid and executable strategies. 70% of strategic initiatives fail due to behavioural biases - and companies that systematically reduce behavioural biases can improve performance by 500%... Your strategy is likely to fail - READ WHY Build next practice strategy - READ HOW BSG builds strategy for the worlds most powerful brands - READ WHO

Also known as: Behavioural Strategy Group