ADM MARKETING - Key Persons
Job Titles:
- Director, Interactive / Analytics
Carl is ADM's technology lead and data integrator par excellence. He is the driver of database architecture and client integrations design, implementation and maintenance of CRM, Data Warehousing, and report development. When he's not digging for data in POS and business intelligence systems, he is hanging with his family, drawing, gardening or beekeeping.
Job Titles:
- Director, Data Management
Di brings depth and breadth of experience in regression analysis and Machine Learning modeling, forecasting and analysis including Python, MySQL and utilizing Alteryx / Tableau for ETL / data visualization. She turns data into knowledge for our marketing team, and into easy to utilize visualization charts and graphs for our clients. When she's not telling data stories at ADM, she's telling fantastical bedtime stories to her preschooler!
Giselle is a master of direct marketing, ensuring every consumer touch point is optimized. She worked at several agencies before joining Mattel to manage all aspects of direct marketing media and database marketing for Mattel. Now her expertise is focused on building, launching and managing profitable marketing efforts for ADM's clients. When she's not using her expertise in marketing to build her clients' businesses, she uses her expertise in knitting & crocheting to build ridiculous outfits for her Chihuahuas.
Job Titles:
- Senior VP, Account Management
Jennifer's expertise is in building businesses using the power of data driven marketing across all forms of media. After building a $120MM department at Mattel, spearheading digital and data marketing for Vivendi Games (now Activision), and consulting for Fortune 500 companies, Jennifer joined our team with a focus on supporting clients with strategic planning and data driven marketing services. When she's not moving mountains for clients, she can be found with a shovel in hand working in her garden.
Stephen's leadership spans The LEK Partnership Strategic Consulting, Disney Consumer Products Film/TV Licensing Europe and Asia, DCP Worldwide Duty Free and Vivendi Universal Video Game Marketing Services before building ADM into a leading data driven marketing agency. Often a speaker at industry conferences, he's equally comfortable sharing his expertise on slot cars and giant Schnoodles.