HD OF MADISON - Key Persons
Team Member since 2022 || Rides a 2021 Road Glide® Special & 1980 ELH || Saddlebag Must-Haves: "Cargo net & bungee cords" || Riding Tip: "RIDE -- Life is made of memories."
Team Member since 1988 || Specialties: Chaos Coordinator || Rides with her husband (Jeff) and he "has too many bikes to name" || Favorite Ride: Sturgis || Saddlebag Must-Haves: "Sunscreen & whiskey"
Team Member since 2020 || Rides a 2008 CVO Ultra Classic || First [street] Bike: 1981 Kawasaki 305cc || Favorite Ride: "The 2-wheel kind" || Saddlebag Must-Have: "Rain gear & hair brush"
Job Titles:
- Service Manager & Master Technician
Team Member since 1991 || Rides a 2002 Ultra Classic || Favorite Ride: "One I haven't taken yet." || Riding Tip: "Keep the shiny side up & rubber side down."
U.S. Navy Veteran || Dealer Principal since 1979 **See About Us page for full bio**
Wisconsin-born Virgil "Wolf" Schulenburg served his country in the Navy for four years, including two tours in Vietnam. As a die-hard biker, he purchased a 1941 Knucklehead while in the Navy, and in 1976, rode it home from Seattle, Washington to rural Sauk County, Wisconsin.
In 1979, he purchased Sauk Prairie Harley-Davidson (Sauk City, WI) and the business stayed operational until 2016. Virgil had the opportunity to establish Harley-Davidson of Madison (Madison, WI) in April 2015. As of 2023, Virgil and his daughter, Rebecca, continue to dedicate their time and passion to the business.