LONGITUDE - Key Persons
Job Titles:
- Director of Business Transformation
Amit focuses on tracking FT Longitude's key business initiatives and the constant evolution and innovation of our products and services, along with the implementation of other strategic priorities. He continues to play a very important role in helping the leadership team analyse performance across commercial, delivery and product lines.
On top of having previous experience in numerous financial and commercial roles within a wide range of industries, Amit is an FCCA qualified accountant.
Job Titles:
- Delivery & Projects Director
Andrea Semas leads our client-facing Project Management team ensuring that our client communications and project processes are effective. Collaborating with internal teams and third-party partners, Andrea works across all sectors to assist in translating client requirements for delivery management and support. She works closely with the project teams to help unlock challenges and drive projects through to completion, on time and on budget.
Most recently, Andrea spent over seven years in digital advertising where she directed teams and programmes of work from strategic brand campaigns and activations through to global website design, build and deployment. Previously, she oversaw an array of accounts and projects in brand communications that spanned strategy workshops and corporate rebrands to digital design and development. Andrea's early years were spent establishing and developing digital design teams in dotcom start-ups.
Job Titles:
- Director of Marketing and Business Development at Law Firm Simmons & Simmons, Shares How He Gets the Most Out of His Thought Leadership, and What to Avoid
Eddie Bowman, director of marketing and business development at law firm Simmons & Simmons, shares how he gets the most out of his thought leadership, and what to avoid.
Emily is our marketing director, responsible for the brand, marketing and communications strategies for FT Longitude. Emily leads our content and events programmes, as well as our speaking engagements and PR activity, working closely with our editorial and research teams to develop and promote insight and best practice at the cutting edge of thought leadership.
Before joining FT Longitude, Emily spent 14 years working in various marketing roles in the publishing and technology sectors.
Emma joined FT Longitude in 2019, bringing expertise and focus to our design offering. Emma oversees our design output across our campaigns, ensuring that creativity and design excellence is at the heart of what we do. Emma leads a team of skilled multi-disciplinary digital designers and is responsible for innovation, quality and product development.
Before joining FT Longitude, Emma ran a creative design studio and spent a number of years at select design agencies around London as a senior designer and creative director. Emma graduated from NTNU (in her native Norway), before completing a Masters degree in information design at the University of Reading.
Emma Wheeler, former consultant at Clyde & Co and currently responsible for driving female client strategy for UBS Global Wealth Management, shares what thought leadership means to her, and what it means to run a B2B content programme.
Job Titles:
- Associate VP at Tech Firm Cognizant
Gareth is our chief revenue officer and manages our growing commercial team as we continue to advise some of the biggest B2B companies in the world on their thought leadership strategy. He works with clients to design thought leadership that delivers maximum commercial impact, both in terms of building client relationships and improving brand visibility.
Before joining FT Longitude, he spent nine years as editorial director for EMEA at the Economist Intelligence Unit (EIU). Gareth was instrumental in building the EIU's thought leadership and survey business, and he has overseen hundreds of custom projects for the Economist's clients across a range of industries and subject areas. Before that, Gareth led an editorial and creative team for a PR and marketing agency. He has also held several senior editorial positions in business and technology publishing.
Hear Brian Bannister, former Head of Communications at KPMG, discuss how to navigate a crowded landscape by challenging conventional thinking and outsmarting the competition. Also, read his exclusive Q&A with FT Longitude here.
Job Titles:
- Head of Account Management
As well as personally managing FT Longitude's partnership with some of our biggest clients, Helen leads our highly experienced commercial team of account directors, responsible for relationships with some of the most senior marketers in the world of B2B.
Helen has extensive account management and partnerships expertise having worked with key clients for major media owners such as EMAP, Trinity Mirror and News International. Her experience covers a range of B2B sectors including finance, public sector, legal, retail, education, healthcare, PR and publishing.
James is our chief operating officer and co-founder. He oversees project delivery and all the processes involved. In this role, he helps manage and coordinate the research, editorial and project management teams in order to deliver high quality thought leadership campaigns.
As an editor, he has over 15 years of experience in both business journalism and research. Some of his specialist areas of coverage include IT and technology, urban issues, energy and sustainability. Prior to co-founding FT Longitude, James spent five years at the Economist Group in the UK. Earlier, he worked in both South Africa and Singapore, reporting on the dot com boom (and bust). He is now based in Zurich, Switzerland.
Justin has worked in the account management team at FT Longitude for the last two years, helping to manage some of our largest clients in the professional services sector. He helps these clients maintain already mature thought leadership strategies, but also develops exciting and creative new ideas to provide fresh insight-based marketing.
Before FT Longitude, Justin worked in several business development positions in the publishing industry, most recently at Acuris.
Louise has been the chief sub-editor at FT Longitude for five years and upholds FT Longitude's high editorial standards by ensuring the accuracy, consistency, fluency and client-readiness of all content. She works across the full range of our output - from long-form research reports to shorter opinion pieces. Louise also comes up with the words and flow for many of our scrollable stories, infographics and video scripts.
Louise's 17 years' experience includes sub-editing and proofreading government legislation at the Central Office of Information, editing and sub-editing magazines for BNP Paribas and the Chartered Institute for Securities & Investment, and researching and writing sections of Whitaker's Almanack.
Job Titles:
- Head of Audio and Innovation
Miles Weiner - Chief Commercial Officer
Job Titles:
- Commercial Director
- SVP, North America
Miles Weiner, previously Commercial Director and now Senior Vice President, North America, heads up the US team of thought leadership specialists. They are dedicated to delivering FT Longitude's unrivalled suite of fully integrated products and services, including distribution of thought leadership content to a senior business audience through the FT.
Job Titles:
- Business Director and Head of Sales Operations
Oliver leads the commercial side of our Industrials, Healthcare and Energy practices. Oliver works with new clients in these sectors to develop and elevate their thought leadership and marketing strategies. In addition, Oliver leads the Inside Sales team, which focuses on demand generation for the business.
Prior to joining FT Longitude in 2019, Oliver developed a strong background in these sectors, helping to build marketing campaigns in various senior commercial roles.
Piers leads FT Longitude's editorial team and is responsible for the quality of its output. As an editor, he is skilled at making complex issues accessible and compelling for a wide range of audiences, specialising in innovation, consumer behaviour, emerging risk and the evolution of the finance function.
Before joining FT Longitude, Piers held a number of thought leadership, communications and research positions in the management consulting, healthcare and logistics sectors. As a freelance writer, he wrote extensively about topics ranging from contemporary art to environmental technology and the global supply chain.
In 2021, Piers was part of the team that won Best Use of Thought Leadership at the B2B Marketing Awards 2021 with Protolabs.
Job Titles:
- Chief Executive Officer
- CEO of FT Longitude, Defines the Commonly Misunderstood Term of Thought Leadership and Explains a Few of the Hallmarks of Great Thought Leadership
Rob is our CEO and co-founder and leads FT Longitude's strategic planning and sets the overall vision and priorities for the business. He manages the board-level relationship with FT Longitude's parent company, the Financial Times group, and also oversees FT Longitude's finances, people management and administration.
Prior to co-founding FT Longitude in 2011, Rob was an independent writer and editor. Between 2007 and 2010, he was a managing editor at the Economist Intelligence Unit and prior to that he was an editor at the Financial Times, where he was responsible for the newspaper's sponsored reports, including the Mastering Management series.
Rob Mitchell, CEO of FT Longitude, defines the commonly misunderstood term of thought leadership and explains a few of the hallmarks of great thought leadership.
Job Titles:
- Strategy and Innovation Director
In his role as strategy and innovation director, Sean is responsible for spearheading the growth, quality and relevance of FT Longitude's products and services. The underlying goal is always the same: to increase the value to clients and their most important audiences. Sean also leads our strategy division, ensuring that every campaign is guided by intelligent planning and creative clarity.
As well as being former editorial director and editor-in-chief at FT Longitude, Sean has 20 years' experience of creating strategic content across a range of sectors and senior editorial roles.
Our legal expert, Thomas Sturge explains the issues around creating content in the legal industry - and how the audience dictates the type of content