Most cookery books, websites and TV programmes are produced by ‘foodies', but is there often a gap between ‘them' and ‘us' in the level of understanding, time and effort expected? So my USP is to take an end user perspective...
T'int fancy ingredients from exotic places. T'int a lot of fiddlin' and faddlin'. T'int having top notch kit. ‘Tis about simple food that tastes good and is quick to cook.