WIZALY

The founders were leaders of e-commerce companies and digital agencies who were looking for an objective (that is, data-driven) answer to the question : "what's the real impact of each advertisement in my marketing mix ?". An easy question, with no easy answer. With no convincing solution available on the market, Wizaly was born... Wizaly was launched in 2015 by a team of engineers and Internet entrepreneurs with many years of experience in Internet platforms, e-commerce and media management. Based in Paris, Wizaly is currently 25-people strong, with a majority of computer engineers, marketing experts and data scientists... Wizaly has given us visibility into performance across all of our digital marketing channels. The ability to view all the touchpoints in a consumer journey using algorithmic attribution modeling has allowed us to make valuable,strategic business decisions in how we market in each of our digital channels.

Also known as: Wizaly SAS

Primary location: Chicago United States