ABG-ME

The ABG is registered with the Dubai Chamber of Commerce which supports business groups in numerous ways, including coordinating with Government departments and agencies, thereby acting as a link between the public and private sectors​ https://www.dubaichamber.com/... Advertising self-regulation, through the promotion of responsible advertising, helps build consumer trust in brands, which in turn builds brand loyalty, increases sales, and strengthens market share. The ABG will continue to drive meaningful changes within the region's advertising industry by creating a shared understanding of responsible advertising, increased transparency, providing a platform to work together as one group, sharing best global practices and developing our marketing talent.​... The ABG philosophy aims to address issues as related to commercial communication through cooperation. By promoting self-regulation we will aim to demonstrate our ability to act responsibly by actively promoting the highest..

Also known as: ABG