CAIT WILSON

I am a Senior Manager on the Consumer Strategy & Insights team at ŌURA (the maker of the Oura Ring that tracks your sleep, activity, and readiness) located in NYC. I have experience in brand tracking, segmentation, MaxDiff, Conjoint, concept testing, creative testing, campaign measurement, and more. My research helps organizations be confident in their business decisions on brand strategy, customer experience, marketing, demand planning, and product... I thrive when working on a team and value diverse individuals, perspectives, and specializations.