FINCH MEDIA - Key Persons


Julia Smith

Job Titles:
  • PR Agency Managing Director
Julia has more than 15 years of hands-on experience in the communications field. With a background in journalism, she provides guidance in many areas, including key message development, issues management, strategy and planning, speech writing, media and blogger relations, website management, video work and writing and editing for publication. Julia's background includes working at one of Western Canada's leading PR firms, Johnson & Johnson, an up-and-coming biopharmaceutical, the Vancouver Board of Trade and a local publishing house. A notable time in Julia's career involved crisis communications work relating to the international Ebola humanitarian crisis. When she is not working, Julia enjoys spending time with her husband and three young children.

Krystal Wiggins

Job Titles:
  • PR Agency Account Manager
Krystal has 10 years of experience working in communications with the last five years spent specializing in public relations and social media strategy since completing her Certificate in Public Relations from SFU in 2014, in addition to her BA, also from SFU. Over the years, she's had the chance to work across a range of different industries both in-house for companies like the Vancouver Canucks and Seaspan Ship Management, and client-side with clients including Science World, Famoso Neapolitan Pizzeria, Smash + Tess, and Crocodile Baby Store. Krystal's passion lies in working with local and socially-responsible businesses to help tell their stories. When she's not working, Krystal enjoys spending as much time as she can outdoors with her family, which includes her husband and two young children.

Kylie McMullan

Job Titles:
  • Instructor of Public Relations for Simon Fraser University

Lindsay Marett

Job Titles:
  • PR Agency Strategic Communications
Lindsay is a strategic communications and public relations professional with a passion for storytelling. She has more than 12 years' experience managing extensive public relations and media campaigns for local, national, and international organizations. For 8.5 years, Lindsay worked at Edelman Vancouver. In her role as Account Director, she served as the lead for a range of clients in industries that included corporate, government, not-for-profit, consumer, health, and entertainment. She provided expertise in senior account management, public education and awareness campaigns, media relations, stakeholder relations, event management, strategy and counsel, and more. Lindsay worked at a mid-sized public relations agency for four years prior to joining Edelman. She gained considerable experience leading earned media campaigns for clients in industries that included entertainment, real estate, automotive, and not-for-profit. Lindsay has also written for publications that include Today's Parent, Vancouver Mom and YMC. She holds a Bachelor of Arts degree from Simon Fraser University with a major in Communications and a minor in Business Administration.