IAB TECHNOLOGY LABORATORY

Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification and Project Rearc for identity addressability, data accountability and consumer privacy. Board members/companies are listed at https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership/... The IAB Tech Lab is governed by an independent Board of Directors, which oversees its agenda and funds allocation. Neal..

Also known as: IAB Privacy, Inc., IAB Tech Lab, IAB Technology Laboratory, Inc.

Primary location: New York United States