INVESTMENT STRATEGY CONSULTING - Key Persons


Kelly Westfall

Job Titles:
  • Founder and Managing Member of Investment Strategy Consulting LLC
  • General Partner of Archer Avenue Partners
Kelly is the Founder and Managing Member of Investment Strategy Consulting LLC (ISC). After beginning her career as a CPA and consultant for PricewaterhouseCoopers, she went on to work in the field of Corporate Governance Consulting with Control Solutions International as a Project Manager having conducted major projects readying public company accelerated filers for compliance with SEC regulatory requirements. While in New York, her client base narrowed to consist almost exclusively of large investment companies such as publicly reporting private equity entities and institutional lenders. Building on her experience analyzing large investment institutions for the purpose of regulatory compliance, Kelly then began to focus her career as the Director of Investment Consulting at PKF O'Connor Davies; specializing in analysis of investment managers and funds for the purpose of performing in depth due diligence reviews for large institutional clients. Her expertise includes analysis of equity and alternative asset managers and products, and allocation recommendations as well as other types of specialized investment analysis. She has extensive experience in the United States and Europe conducting due diligence and consulting on portfolio allocations to investment managers, alternative investments, public funds and other complex investment products and advises on their use in the design and implementation of investment strategies. Throughout her career, Kelly has authored published articles and is a regular panel participant and speaker at investment industry events. Her client base has included institutional and high wealth investors with large, highly complex, investment portfolios such as multi-billion dollar foundations, pensions, family offices, endowments, and not-for-profit investors. Kelly is a member of the CFA Institute and the New York Society of Securities Analysts. Kelly Westfall is also the General Partner of Archer Avenue Partners - a private investment partnership managing investment portfolios for friends and family as separately managed accounts as well as a number of prospective real estate holdings. Please contact Ms. Westfall at kelly@invesmentstrategyconsulting.com if you are interested in more information about these services.

Roger L. Levy

Job Titles:
  • AIFA - CEO of Cambridge Fiduciary Services, LLC
  • Founding Member of Cambridge Financial Services Group
Roger L. Levy, LLM, AIFA® is CEO of Cambridge Fiduciary Services, LLC and partners with Investment Strategy Consulting on pension clients requiring his technical expertise providing services aimed at reducing fiduciary risk for institutional investment committees, investment advisors and asset managers, through consulting advice and assessments of their conformity with a fiduciary standard of care. Formally educated in England, Mr. Levy practiced law in London after becoming a Solicitor in 1970. He was a partner in Taylor & Humbert, one of England's oldest law firms before immigrating to the United States in 1975 where he joined Saul Ewing Remick & Saul, in Philadelphia. Mr. Levy obtained a Masters Degree in law from Temple Law School. Subsequently, Mr. Levy established his own practice specializing in international business before joining the Law Offices of Robert M. Gottschalk, in New York City, a firm specializing in international business and trade. Following that, he served as Counsel to Kleinberg Kaplan Wolff & Cohen PC in New York City. In the mid-80's, Mr. Levy became a founding member of Cambridge Financial Services Group, which provided investment advisory services to retirement plans, endowments and foundations and, until 2013, when Cambridge's advisory business was sold to CapTrust Financial, he served as its in-house legal adviser, while also advising clients on prudent investment practices. Roger earned the Accredited Investment Fiduciary Analyst™ designation from the Center for Fiduciary Studies and is a Lead Analyst for the Centre for Fiduciary Excellence (CEFEX). Through this affiliation, Cambridge Fiduciary Services, LLC has performed fiduciary assessments for investment advisors, pension plans and fund administrators and has advised investment committees on fiduciary responsibility. Mr Levy speaks at investment conferences on fiduciary issues and publishes articles on fiduciary topics. He is the coauthor with Dr Peter Roland of Your 401K - The Danger Within, published by Amazon. In addition he provides best practices consulting services to law firms engaged in ERISA litigation. Mr. Levy lives in Scottsdale, Arizona. He is a Founding Trustee of the Facial Pain Research Foundation and a past Board Chairman of the Facial Pain Association (2000 - 2012).