JB LEACH

And when I think about it, that's what I've admired in my favorite creative leaders and it's what I emulate in my own creative process. I enjoy rolling up my sleeves and getting involved in the whole process, starting from ideation and conceptualizing to designing, prototyping, to testing and shipping the ideas... I've also learned that being creative is as much about coming up with new ideas as it is about getting creative. These are the late nights when you gotta reach down and grab your inner McGyver and tap into all of your life's experiences to solve the tough problems-these are the moments I live for. Oh, and all of that construction work has given me a very colorful vocabulary... It's no surprise that my past has shaped my aesthete-I look at the function of a good designer similar to that of a master carpenter. My idea of great product design combines a user-centered approach with a beautiful visual aesthetic.