LEONHUSON.CO.ZA

We do NOT simply do business plans as a "quick fix" to raise finance. We approach the business plan with the best interest of the client as well as the potential fund provider in mind. Our starting point is to find the value drivers and then establish the cash flow that the business can support. This will help to determine the quantum of the loan... We believe that the marketing strategy is the first step in ensuring that clients are targeting the correct market and are approaching this market correctly. The marketing plan deals with the detail of how to get there. We apply a simply approach to our marketing strategy, we conduct a "marketing audit" of our clients capability, we assess and "listen to" what the market is seeking and we construct our strategy around matching the two... Within LWH our core specialisms are financial, strategic and operational. In addition we have associate advisers who have expertise in other areas such as capital structuring and corporate turnaround. Our..