LIFTINNOVATE - Key Persons


Alyssa Nolte

Job Titles:
  • Chief of Staff
  • Member of the Leadership Team

Amber Moore

Job Titles:
  • Executive Director
  • Member of the Leadership Team
As a young girl, Amber dreamed of being a Veterinarian or a rock star… and is still holding out for the latter. She married her high school sweetheart and they reside outside of Cedar Rapids, Iowa with their two beautiful daughters.

Jennifer Naylor

Job Titles:
  • Member of the Leadership Team
  • Executive Director, Operations

Mike Whitson

Job Titles:
  • Member of the Leadership Team
  • Executive Director, Research - Data Analytics

Paul Bernstein - CEO

Job Titles:
  • CEO
  • Founding Partner
  • Member of the Leadership Team
  • IT Executive
Paul Bernstein is a veteran IT executive who spent over 14 years in the ranks of Cisco where he wore several hats and titles, from Global Client Executive to Business Consultant, Operations Lead and more. Paul is responsible for LIFT's revenue growth strategy, customer relationships and brand representation. When he's not creating value for customers, Paul loves wine tasting, spending time with his family, attending concerts, and playing the piano. Paul has a Bachelor's Degree in Healthcare Informatics from Vanderbilt University and a Bachelor's Degree in Communications from the University of New York-Buffalo. Originally from New York, he now lives with his family in Southern California…where it's always sunny.

Steve Reasner

Job Titles:
  • Chief Innovation Officer
  • Founding Partner
  • Member of the Leadership Team