HAROLD MILTSCH

Fast forward to the mid 80s - the marketing agency I founded (The Idea Factory) had a team of graphic designers who designed and prepared hundreds of pages each month that had to be designed and assembled, literally by hand. The sheer volume of type galleys that had to be cut and pasted was a sight to behold. I knew there had to be a better way and I was determined to find a better way. So I turned to my key client, Xerox. Desktop publishing was a dream of their Palo Alto Research Center (PARC) and it was certainly my dream too. We became their beta test site for the ad agency industry... We quickly became adept at utilizing the system for design projects. We integrated one of the first digital linotype devices that produced finished pages in camera-ready files. But there was a large gap between those designs and higher end. So, Xerox invited me to PARC for a glimpse into the future. I was fascinated, overwhelmed and simply blown-away. Their chief scientist, John Seely Brown, gave a..