MV2 ENTERTAINMENT - Key Persons


Ben Strain

Job Titles:
  • SENIOR CREATIVE DIRECTOR
Ben Strain has worked at Sony Records, Monument Publishing, Sony/ATV Publishing and Ole Music. He's worked with writers including Josh Thompson, Jeremy Stover, Tony Martin, Preston Brust, Chris Lucas, Dave Turnbull, Chris Janson and more. read more Ben Strain has worked at Sony Records, Monument Publishing, Sony/ATV Publishing and Ole Music. He's worked with writers including Josh Thompson, Jeremy Stover, Tony Martin, Preston Brust, Chris Lucas, Dave Turnbull, Chris Janson and more. He's also placed over 100 cuts with artists including Tim McGraw, Little Big Town, Kelsea Ballerini, Dan & Shay, Justin Moore, Cole Swindell, Rascal Flatts, Jake Owen and more. Strain was key in seven No. 1 songs, including Kelsea Ballerini's "Peter Pan," Jordan Davis' "Singles You Up" & "Take It From Me," and LOCASH's "I Know Somebody." He joined the staff at MV2 Entertainment in 2018 as Creative Director.

Blake Gage

Job Titles:
  • Business Development
Blake Gage has worked for James Archer for 15 years in various capacities and currently serves as Vice President of Business Development across all of Archer's entities. Gage works with the teams in each entity to develop their mission, vision, and values and helps to ensure that each organization makes those values an integral part of their daily operations. Gage's business philosophy is that "people make the difference," and a successful business is built by putting the right people in the organization and giving them the tools and guidance they need to operate effectively.

James Archer - CEO

Job Titles:
  • CEO
When MV2 Entertainment CEO James Archer decided to get into Nashville's music business, some Music Row skeptics shrugged him off as thelatest fly-by-night investor to chase the glamour associated with stardom. read more When MV2 Entertainment CEO James Archer decided to get into Nashville's music business, some Music Row skeptics shrugged him off as the latest fly-by-night investor to chase the glamor associated with stardom. But Archer is not the typical CEO. Most business people who throw their hat in the music ring get back out of it after about three years when they discover that record companies and music publishing require a long, slow commitment before they can ever hope to turn a profit. James Archer and Tony Harrell came together to form MV2 Entertainment in early 2015. Archer, who had created immense success for himself in the oil and gas industry, and Harrell, a world-class studio musician, grew up across the street from one another in East Texas. With Archer's business acumen and Harrell's experience in Nashville's music industry, the two set out to build a successful entertainment company. The concept of values-based leadership is the cornerstone of all of Archer's business ventures, and that concept is showcased in the name of our music company, MV2, which stands for Mission, Vision, and Values..

Lindsey Parrish

Job Titles:
  • Digital Marketing Manager
Lindsey Parrish is a Chattanooga, Tennessee native. She moved to Nashville to pursue her dreams of working in the music industry by earning her degree in Music Business from Belmont University. She joined the team at MV2 Entertainment in 2017. Before joining MV2, Lindsey held internships at Capitol CMG, The Recording Academy / GRAMMYs, and at Big Yellow Dog Music. She has always had a passion for music and art, so she loves having the opportunity to combine both in her role as Digital Marketing Manager. She is so delighted to be working with an amazing team of writers and artists! read more

Nicole Sherill

Job Titles:
  • Creative Director
Nicole Sherrill is a born and raised Nashvillian! A legacy of the music industry, Nicole always had a passion for everything music and inner workings of the business. After receiving her Bachelor of Fine Arts with an emphasis in Musical Theater from the University of Mississippi, she immediately jumped into the professional performing world working with Matt Davenport Productions. Her work took her everywhere from Hershey Park to Sea World San Antonio, to a national tour across the country. read more Nicole Sherrill is a born and raised Nashvillian! A legacy of the music industry, Nicole always had a passion for everything music and inner workings of the business. After receiving her Bachelor of Fine Arts with an emphasis in Musical Theater from the University of Mississippi, she immediately jumped into the professional performing world working with Matt Davenport Productions. Her work took her everywhere from Hershey Park to Sea World San Antonio, to a national tour across the country. Her performing career led her back to Nashville in 2013 where she began working on her own recording project and soon joined the cast of the iconic General Jackson Showboat as a full time singer/entertainer. In the summer of 2015, Nicole began her journey into the music business where she found her way working with Lisa Ramsey- Perkins and her independent publishing company Little Extra Music. "I've always had a passion for songs. The creative process of writers forming lyrics and a melody to tell a story that will touch millions of people is simply unbelievable. The joy behind connecting a song with the perfect artist is overwhelming and incredibly rewarding." She spent over 2 years at Little Extra as Creative Director and a full time song plugger for the company. Nicole joined the staff at MV2 Entertainment in 2017, as Creative Director.

Tony Harrell

Job Titles:
  • General Manager
Tony Harrell is a veteran studio musician appearing on many top records. Harrell has recorded with such superstars as Jason Aldean, Vince Gill, Amy Grant, Eli Young Band, Joe Nichols, Keith Urban, Taylor Swift, Sheryl Crow, Luke Bryan, Parmalee, Kenny Chesney, Trace Adkins, Tim McGraw, Frankie Ballard, Chris Young, Brett Eldredge, Dustin Lynch, Thompson Square, Thomas Rhett, Alabama & Tracey Lawrence. read more Tony Harrell is a veteran studio musician appearing on many top records. Harrell has recorded with such superstars as Jason Aldean, Vince Gill, Amy Grant, Eli Young Band, Joe Nichols, Keith Urban, Taylor Swift, Sheryl Crow, Luke Bryan, Parmalee, Kenny Chesney, Trace Adkins, Tim McGraw, Frankie Ballard, Chris Young, Brett Eldredge, Dustin Lynch, Thompson Square, Thomas Rhett, Alabama & Tracey Lawrence. He has also laid down tracks for country royalty Merle Haggard, Johnny Cash, Loretta Lynn, Waylon Jennings, Kris Kristofferson, Hank Williams Jr. and Ray Price. Harrell's name can also be found in the liner notes of roots musicians Rodney Crowell and Will Hoge, crooners Johnny Mathis and Peter Cetera, and folk guru Art Garfunkel. Harrell's skilled musicianship has earned him multiple Academy of Country Music nominations in the piano/keyboards category. In 2011, he was awarded Music Row's Keyboard Player of the Year. As General Manager of MV2 Entertainment, Harrell will draw on his experience and continue to push the creative envelope by focusing on artist development and building successful music content with a diverse roster of talent.