SALIENTIQ

In 2014, a group of natural language processing, artificial intelligence and big data scientists met up with the strategy consulting firm KOMAND Consulting as part of a start-up mentorship program. It was love at first sight…and shortly thereafter SALIENT IQ was born!... Recognizing the unlimited potential of the scientists' technology and the value it can provide, SALIENT IQ was established as a stand-alone entity to commercialize the technology as a Software-as-a-Service solution... SALIENT IQ helps organizations focus on improving and introducing attributes - or product features - that really matter to their customers. We do this by providing insights at the product-level that empowers marketing and R&D departments to incorporate the consumer's true needs into their product or service. Furthermore, organizations can highlight these salient attributes in their marketing strategies and promotional campaigns.