SMART CONSULTING

Smart Consulting, an East Lansing based boutique consulting firm that specializes in creating custom Strategy, MAR keting, and Technology solutions for corporate, government, and academic organizations. Our expertise includes advisory consulting, design and development of social media marketing communications, user experience and usability evaluations, and information technology solutions... We employ User-Centered Design (UCD) techniques to evaluate technology products. The ultimate goals of UCD are to develop easy-to-use products that lead to increased user satisfaction and meet your organizational or business objectives. The Center focuses primarily on analysis of user requirements, conceptual design of technology products, and usability evaluation.