EXPERIENCE MANAGER

Just as the 20 th century gave rise to the emergence of Product Management and Brand Management, the 21 st century will give rise to the emergence of Experience Management... Before we take a look at what lies ahead, let's first take a look at the development of Product Management and Brand Management over the course of the 20 th century... A new type of consumer product, the "home computer", was popularized in the early 1980's. By the middle of 1984, Apple, IBM and Commodore had sold 1 million, 2 million, and 2.5 million home computers respectively.[22] During the early 1980's, Scott D. Cook co-founded Intuit, where he applied the "Design for Usability" concept to the development of computer software.