CRAVE BEAUTY ACADEMY - Key Persons


Ashley Debonnaire

Job Titles:
  • Guest Service Coordinator & Licensed Cosmetologist
I'm Ashley DeBonnaire and I graduated from Crave STL campus in August of 2021 as a cosmetologist. I would love to become an Educator as a future career shift, but at the moment I want to perfect my craft while working the front desk of the school to help other future beauty professionals work through their time here at Crave and service our guests with a passionate smile. I love seeing the student personality traits transform from a shy start to an outgoing confident professional at the end. Learning new things and continuing my education is my favorite part of the industry and my career.

Cali Jones

Job Titles:
  • Guest Services Coordinator

Cassi Boone

Job Titles:
  • Nail Instructor, Licensed Cosmetologist & Licensed Nail Tech, Advanced Educator
Cassi was born in Indiana but moved around the United States throughout her childhood. She eventually settled in Kansas, where she began her career as a nail technician in 2019. In 2020, she decided to expand her skills and pursue a cosmetology license. Within two weeks of starting the nail program, she knew that she wanted to be an instructor. She completed her Advanced Educator track and is currently working toward her Master Educator designation. She is passionate about teaching others the art and science of nails and cosmetology. She loves sharing her knowledge and experience with her students and helping them to achieve their own goals in the industry. Ms. Boone is also a strong advocate for continuing education and maintaining a strong social media presence. She believes that it is important to stay up to date on the latest trends and techniques in order to provide the best possible service to her clients and students. She is a valuable asset to the nail and cosmetology community, and she is committed to helping others succeed. She is now an Advanced Educator at Crave Beauty Academy and travels to both Wichita & St. Louis Academies helping build and train within the nail curriculums.

Cheyenne Russell

Job Titles:
  • Guest Service Coordinator, Cosmetology Educator, Licensed Cosmetologist
Cheyenne Russell, has an eye for color, and passion for all things beauty! Inspired by her grandmother to pursue a career in hair, she attended Xenon (Crave's previous title), and graduated in December 2013 apart of the Ambassadors Program. After completing state boards, she started right into the salon at Ulta, then opening her own studio salon in November 2014 till August of 2020. Besides hair and makeup, Cheyenne has two daughters, two dogs, and a plant or two around her house. She gives major praises to her educators and core curriculum, she hopes to bring her vibrant energy, drive for excellence, and strong skill set to the Cosmetology classroom. Catch Mrs. Russell smiling at the front desk while she is completing her student Educators program.

Dajana Frey

Job Titles:
  • Cosmetology Instructor, Licensed Cosmetologist
Dajana Frey began her journey is cosmetology 12 years ago. As a graduate from Eric Fisher Academy, she jumped right into salon life and continues to work behind the chair today. She has a passion for the beauty industry and loves inspiring the next generation of stylists to help achieve their dreams.

Dena Moss

Job Titles:
  • Academy Director, Licensed Esthetician & Educator
Dena, a Crave Beauty Academy alumnus, has been licensed as an Esthetician since 2016. She is certified in Endermology, NovaLash, Microdermabrasion, Norvell sunless spray tanning, and has extensive knowledge in Dermalogica and Eminence. She began her career at a salon and spa where her ambition led her to become the Spa Director. She remained in that position until she decided to continue her journey through the beauty industry as an Educator. In 2018, she became a part of Crave's educational team. Her passion for the beauty industry clearly shines through her teaching methods as she shares her knowledge with our students. While she assists our students in blossoming within the industry, she is a busy mom of 4 that she is raising alongside her fiancé! Despite the many obstacles Dena has encountered, she persists to be the best mother, esthetician, educator, and now director that she can be!

Hollie Holtzinger

Job Titles:
  • Executive Administrative Assistant & Licensed Cosmetologist
Hollie graduated from Crave in April of 2015 as a Licensed Cosmetologist. Shortly after graduating, she accepted a position as a Designer at Ulta Beauty where she did hair and makeup services. After some time, she decided to join the Crave team in early 2018. She is currently the Executive Administrative Assistant. She enjoys being back in the school atmosphere where she gets to meet so many new people, all of which have a unique story. She has always had a love for the beauty industry and a passion for helping people feel beautiful. Now she is able to see the students' successes and the joy this industry brings them as well.

Jessica Rousseau

Job Titles:
  • Business Office Administrator
Born in Kansas raised in Arizona. I enjoy traveling and seeing the world. I have 2 children. 6-year-old son and 11-year-old daughter. I am engaged to a wonderful man. I am not originally from the industry but I have an extensive background in finance and enjoy working in such a vibrant fun environment. I enjoy riding bikes with my family and just chilling watching shows. My favorite snack is kettle popcorn and caramel delights. I graduated from Mulvane High School. My mother and father were both Cosmetologists, which peaked my artistic creativity and interest at heart. I am delighted to see the students learn and grow in this industry and am ecstatic to be able to be a part in that from the beginning of their journey.

Jessy Orth

Job Titles:
  • Academy Director, Cosmetology Instructor, Licensed Cosmetologist
Jessica followed in her mother's footsteps when she earned her cosmetology license and began working behind the chair in August 2005. She quickly discovered a desire to share her knowledge with aspiring stylists and became an educator at Xenon International Academy in Wichita, KS in 2007. Jessica grew into a well-known and respected teacher at Crave and currently leads the school's sculpture, male specific styling, and makeup artist programs. She was inspired to become an American Crew educator after she attended Menswork™ Academy in 2011. Jessica was recognized for her work as a local educator and American Crew TeamCrew member in Wichita Business Journal's "People on the Move" column that same year. Jessica worked her way through the educator advancement program and became a Master Educator. Jessica recently took on the role of assisting the owner and the director in managing students and staff. In addition to working at Crave, Jessica currently serves as a stylist and makeup artist specializing in beauty, bridal, editorial and special effects.

Jocelyn Walton

Job Titles:
  • Technician
  • Nail Instructor & Licensed Nail Technician
Jocelyn is a licensed nail technician, servicing the greater St. Louis area. She shares her passion and knowledge of nails with future graduates here at her alma mater, Crave Beauty Academy. She loves creating classic looks but also enjoys expressing her wild side with the latest nail trends. She instills in her students that while nail enhancements are fun, maintaining the integrity of the natural nail is of the utmost importance. She dreams of one day opening her own nail salon and supply store. In her spare time, she enjoys spending time with family and friends, exercising and exploring new things.

Kameron Wilson

Job Titles:
  • Nail Educator, Licensed Nail Technician
I'm Kameron Wilson, also known as Kutie'Cle Boutique! My Husband and I own a dual salon: Levels Foundation where we provide top tier services in a positive and fun environment. I'm a proud alumni and valedictorian of CBA & have been mastering the craft of nails professionally for 2 years as a mother of three; Izayiah, KuLeeah and Deuce. After graduating I succeeded rapidly in the beauty industry through social media and hard work. I began my career as an educator to share knowledge and not only expand the Nail Program at Crave but the beauty industry as a whole. I look forward to growing in the industry we all love. "Presentation is everything, it's all in the details".

Kevin Lamm

Good Afternoon Kim, I got you name from Braeden Oakleaf. He is a good friend of my family. My name is Kevin Lamm and I am a Sales Consultant with SWPlus here in Wichita. I was wondering if you would have a few minutes next week to visit with me? I think I might be able to help you save some money with the products you use to take care of your facility. Please let me know when works best for you. Thank you in advance for your time. Have a great day!

Kim McIntosh - President

Job Titles:
  • Executive Director
  • Owner
  • President
Kim McIntosh, the owner of Crave Beauty Academy, has mastered bringing people together and building a winning culture. Here's a little bit about what makes Kim a great educator and an all-star leader. Kim McIntosh serves as President and Executive Director of Crave Beauty Academy. Currently Kim and her husband, Stan McIntosh, own Crave Beauty Academy. She changed the name of Xenon International Academy to Crave Beauty Academy in Wichita, KS and Ballwin (St. Louis), MO in December 2014. Kim opened Salon Crave in Wichita, KS with her daughter and niece as managing partners in December 2014. Most recently, Kim has opened a professional beauty wholesale, KMac Beauty Supply, to assist local professionals in building their brand. Kim and her husband acquired Xenon International Academy in Kansas and Missouri in 2013. Prior to the acquisition, the past eighteen years she has been partner in three of the six Xenon International Academy campuses. Her educational background includes college studies in Business Administration and Marketing. Kim has been active in the Beauty Industry for twenty-five years. She holds a Cosmetology, Esthetics and Instructors license in Kansas, Missouri and Nebraska. She has worked behind the chair, in salon management and as a manufacturer educator teaching professionals in Kansas, Missouri, Nebraska and Colorado. Kim currently serves on the American Association of Cosmetology Schools (AACS) board for the last thirteen years. Kim has served in various positions on the AACS board to include Vice-President, Secretary, Historian, co-chair of the Annual AACS Convention, team leader of events and supervised an education task force team. Kim also serves on the MACS -Missouri Association of Cosmetology Schools. Kim is also active in the communities of the Crave locations. She is a member of the Chamber of Commerce, National Association of Women's Business Owners (NAWBO), National Association of Female Executives (NAFE), Cricket Alley Ministries and the local toastmasters club in Wichita, Kansas. Read more about Kim on our blog!

Kylie Bishop

Job Titles:
  • Cosmetology Instructor, Licensed Cosmetologist
Kylie is from Joplin, Missouri, but now lives in Wichita, Kansas. She has owned a salon in Northeast Wichita since the beginning of 2018 and has been a cosmetologist since 2009. With several years of salon managerial experience prior to opening her own salon in addition to being behind the chair. A regency Beauty Institute graduate, right off the bat she decided to take the necessary steps to become a certified waxing specialist and specialize in nails. Through the years she chose to specialize in blonding and men's cutting in addition to nails and waxing. Kylie knew within just a few years that education was a true passion of hers however, the right time to slow down behind the chair and begin teaching never presented itself. Nearly 13 years into the industry she chose to begin that journey here at Crave Beauty Academy. Kylie strives to better the industry every day and truly enjoys watching the students learn and grow. "It brings me great joy to teach the students and watch that education shine within their performance. I am giving them the power to be amazing!"

Lexi Marshall

Job Titles:
  • Lead Educator, Cosmetology Instructor, Licensed Cosmetologist
Lexi is a Crave graduate who spent 5 years behind the chair before returning to help students through their time at Crave. Originally from Delaware she has lived in South Dakota, Texas and has made Kansas her home. After school she went straight to the salons managing chain salons before moving to private studios. In the salon she specialized in blonding, waxing, and fashion color services. After time in the salon, she found that education was her true passion and made the decisions to return to Crave and began the next chapter of her career.

Libby Boleach

Job Titles:
  • St Louis Admissions Advisor
Libby has over 20 years of experience in recruitment, in the maritime, education, and healthcare sectors. Her varied experience has made her the empathetic, driven, resourceful Admissions Representative that she is today. Choosing a school that will help you achieve your goals and dreams is not an easy one. At Crave we make you feel at home once you enter our doors! During the interview process, you will tour our school, sit down with Libby and discuss your "WHY". We then work with you to successfully and seamlessly enroll you in our programs.

Meranda Barker

Job Titles:
  • Front Desk Coordinator
I have been doing guest relations in the salon industry for about 4 years now and I can honestly say it truly is my calling. Besides the fact that I love to talk, I love building relationships with anyone who walks in the door! I also love watching people come in, receive whatever service they've booked, and leave feeling like a new person. I have worked in spas, salons, and schools in the past, but I think schools are my favorite because you get to watch the future professional blossom and really find their confidence.

Nail Technology

Job Titles:
  • Instructor

Sarah Ortiz

Job Titles:
  • Creative Director, Licensed Cosmetologist

Stacey Peters

Job Titles:
  • Senior Director Corporate Office Wichita KS / Ballwin MO
Stacey has been with the Academy as of 2002 and has been a licensed Cosmetologist as of 1994/Educator as of 2004, and has been licensed in 5 states, with current licenses being held in 2 of those 5. Stacey obtained her associate degree at Eastern Wyoming college (1994) and moved to South Dakota after graduation. It is here that she began her career in the cosmetology field, and management. Stacey worked for a manufacturer as a field educator, while managing the Salon/Spa she worked at. In 2002 Stacey along with her family, moved to Omaha, it is here she began her journey in post-secondary education. Stacey worked at Xenon Int'l (Omaha) from 2002-2011, as an educator, associate director and then Director. In 2011, she and her family made the move to Wichita-KS, and she continued the journey with Xenon Int'l, in 2013 the Academy became Crave Beauty Academy. During her time in Wichita, Stacey worked as an Educator/Guest Services Director, Associate Director, Director and Senior Director. Stacey is now responsible for compliance with governing agencies, and ensuring the academies are following all regulatory requirements to maintain the standard that Crave Beauty Academy expects. Her primary role includes regular campus visits, at which time Stacey has an opportunity to interact with staff and students, as well as financial aid compliance and processing. Stacey feels that her season in life is to continue to grow and always inspire to do the same, believing that her career choice in Cosmetology has afforded her the opportunity to experience so many things, and working at the academies has proven to offer such.

Stephanie Schooley

Job Titles:
  • Lead Esthetics Instructor, Licensed Esthetician
Stephanie graduated from Crave Beauty Academy in 2016. She worked in a spa specializing in sugaring and facials. She then worked at Ulta as their esthetician doing facials and waxing. She has been at Crave since 2021 as the lead esthetics instructor. She has a passion for teaching others what she was taught and helping them to be successful.