CRM SOFTWARE TIPS

CRM is different from ERP, not only in respect of functionality but also in terms of psychology and philosophy of the entire platform. Works manager and CFO is more concerned about the outcomes which ERP provides. Where as CMO and CSO would be more concerned with what CRM can provide. However many times since the decision is done by CFO and CTO hence things go wrong... CRM is not a HR tool, it cannot replace faulty HR policies or practices. Many times there are actual HR problems with Sales team but companies try to resolve them using CRM, which almost every time fails... Sales CRM helps in executing the Sales process and also finding the shortfalls. This makes life of Sales Manager extremely easy.