The label Dragon Sushi was created as a contemporary high-end sushi option for the average New Zealander. Every fraction of Dragon Sushi has been carefully touched upon. Dragon Sushi has specialized personnel to forever develop the brand and range to keep the brand fresh and keeping the consumer on their feet. Starting off with a line of 18 different products with 80 percent of the range being California rolls differentiating away from the market, Dragon Sushi continues to develop its range for the Kiwi taste.