SPARKUP

Sparkup is a privately-held company based in Israel. It is managed by young parents who understand first-hand the challenges facing children's reading and playtime experiences in a digital era. The company's investors and management team are passionate about enhancing the lives of children and their families... Four years ago, we embarked on a daring mission: to establish a counter-trend away from the screens and virtual realities that dominate our children's lives. As young parents, the founders of Sparkup felt a growing need to take kids out of these digital realms and help them rediscover the non-digital world around them, both independently and together with their families. Working with talented engineers, programmers and designers, the Sparkup team is creating fun and educational gizmos to "sparkup" playtime and story time!... Sparkup makes kids fall in love with their books - real books - by adding another dimension to the reading experience. Bring the words and pages to life.

Also known as: Sparkup Ltd.