7 WORDS

We start by defining your organization's purpose in 7 words or less. This clear, concise and compelling expression becomes the strategic filter that guides everything your organization does and says. For your executive team, every one of your employees and your board, your purpose guides every decision they make and every action they take. This ensures that all of the activities of the company are working in unison toward a common goal - your purpose!... Once we have taken care of the substance of your organization - its Business Architecture - we use your purpose to create your Purpose Story. You will use your Purpose Story to guide everything that your company says, both externally and internally, including the development of your branding, marketing and sales, advertising, digital development, employee communications, investor relations and board communications. The Purpose Story enables people who promote the organization and its products/services to communicate their full value..