MAKING APPLES

My name is Peter Gascoyne. I'm proud to say I've been a consultant and analyst for more than 30 years. The analyses I've done range from sales and marketing to pricing and forecasting - and much more. My professional life has been dedicated to one simple yet elusive goal: Seeking the Truth in Numbers... "Seeking" because you never do get to the ultimate truth in the data. There's always another layer of the onion to peel off; there are always limitations in the data, or in the time and resources at hand, which can prevent getting to the ultimate truth... Making Apples' economic modeling and forecasting methods help you to adjust your data to make accurate comparisons across products, geographies and time.