CASEY & SAYRE - Key Persons
We arranged an interview for Aaron Jacoby, who leads Arent Fox's automotive practice, with the editor of Automotive News at the 2013 NADA confernece in Orlando. We subsequently secured an opportunity for Jacoby to present a webinar for the publication's Power Training series focused on the same fraud issues he addressed as a speaker at the convention, not only providing an inside look at real cases, but also how to recognize a potential problem and develop an effective fraud-preservation strategy.
A partner in Arent Fox's automotive group had in-depth knowledge of the impact of court rulings on arbitration provisions-a decision that would impact multiple industries. Capitalizing on his insight, we pitched target publications and helped to hone by-line articles for several industries. We received cross-platform placement in trade, legal and business publications.
Public Relations that communicates, persuades and influences to build brands and industry leaders.
Barbara Sayre Casey is chairman/CEO of Casey & Sayre. She's the guiding spirit of the firm, recognized for strategic thinking, innovative branding concepts, crisis management and strong civic ties. She has longstanding relationships with top reporters and editors at the nation's most influential publications and is herself a high influencer and opinion leader in a field that is constantly transforming.
Barbara started her career with Kaufman & Broad, Inc., now KB Home, and became a vice president of this NYSE-listed company responsible for all communications. Active in civic and philanthropic involvements, she sits on numerous boards and committees including the National Wildlife Art Museum in Jackson Hole, The Trusteeship and International Women's Forum, Vital Voices Southern California, LA World Affairs Council and Pacific Council. She is a member of the Daughters of the American Revolution descending from patriots on both sides of her family.
Barbara graduated from West Virginia University with a B.S. degree in journalism. During school she was a reporter for the Parkersburg News and on the news desk for a local radio station. She resides in Malibu, California, from where she pens "View from the Bu." While she loves her iPad and reads on it while traveling, she is seriously dedicated to keeping book stores afloat. Barbara considers music a best friend and loves everything from classical to country.
Job Titles:
- Chief of Staff
- Chief of Staff, Manager, Technology & Digital Media
- Digital Manager
Public Relations that communicates, persuades and influences to build brands and industry leaders.
Elizabeth Valles is chief of staff at Casey & Sayre and served as account manager for the AT&T team. Elizabeth plays an integral role managing the firm's workflow and projects. She also works regularly with influential tech bloggers to promote client events as well as regional news and initiatives. She supports Casey & Sayre's Spanish media outreach, identifying opportunities within those relationships to promote client news and events. Elizabeth also frequently manages onsite media relations at special events.
Elizabeth's technology experience began in the start-up industry when she worked for several web companies during the Dot Com boom. She was a prominent team member of the media buying team for an entertainment-based website which at its peak had more than 3 million monthly visitors and more than 1 million registered users. She also monitored marketing traffic and daily cost analysis and coordinated new sales and marketing campaigns with the IT department. Elizabeth served as quality control director of website content and pages at a CGI coder programming firm where she also played a vital role in the development of its customer service core system.
A Los Angeles native, Elizabeth has been an active volunteer in the community working at after-school youth programs, Alzheimer's centers and various convalescent hospitals.
Elizabeth lives in West Los Angeles with her cat and the most recent member of the family, her rescued dog Sunny. The entire family is devoted to Los Angeles sports teams particularly the Lakers, Kings and Dodgers.
Job Titles:
- Senior Consultant
- Member of the LA Public Relations Society of America
Howard brings more than 40 years of experience developing successful public relations and communications programs for a wide variety of businesses and groups including major financial services institutions, real estate developers and businesses ranging from Fortune 100 corporations to entrepreneurial start-up firms.
In his role as a senior public relations professional, consultant and program manager, Howard offers expertise in corporate communications, issues management, government affairs, economic development, media relations, employee relations and special events.
Companies and organizations he has worked for and counseled include: Paramount Pictures Corporation, GE Lighting, GE Medical Systems, Applebee's International, Inc., Daimler Trucks North America, and Giant Eagle Supermarkets. In addition, Howard has worked with some of the largest and most respected real estate developers in America including Rockefeller Center Development Corporation, Cadillac Fairview, Georgetown Harbor Development Corporation, Boston Properties, Forest City Enterprises and The Jacobs Group (formerly Jacobs, Visconsi & Jacobs).
Howard is a member of the LA Public Relations Society of America (PRSA) and is a national Silver Anvil award winner. He is also the recipient of the coveted Lighthouse Award for leadership, career accomplishments and contributions to the community.
Howard has a long history of service to the community. He is currently on the board of the Anti-Defamation, Los Angeles and serves on the marketing committee of Innovate Pasadena. In addition, Howard is a Team Leader with The Taproot Foundation, assisting non-profit organizations with their strategic marketing plans.
Howard, his wife Ellen and their dog Nick Charles live in Pasadena.
Public Relations that communicates, persuades and influences to build brands and industry leaders.
Public Relations that communicates, persuades and influences to build brands and industry leaders.
Jo Ellen Ashton is responsible for the firm's accounting, billing, human resources and financial issues. Originally from Pennsylvania, she has 20 years of experience in the accounting and financial world. She also runs her own small business that serves the entertainment industry.
Jo is a James Patterson - Stuart Woods fan and has read all of their books. A diehard Pittsburgh Steeler fan, she is a part of the Steeler Nation but loves all sports. Jo also is an expert at jigsaw puzzles and is the mother of two beautiful daughters.
Lori Bender is a Casey & Sayre boomerang. She originally worked for the firm as graphics manager with responsibility for creating and producing several client newsletters. She left the firm to pursue a ceramics career. She rejoined the firm in 2012 as account assistant.
Lori is a graduate of the University of Missouri with a B.A. degree in English Literature. She is a docent for the South Bay Hands on Art program that brings art to Redondo Beach schools. A resident of Redondo Beach, Lori and her husband Ken have two children, Halle and Justin, a cat Lucky and a Huskie puppy Suki.
Public Relations that communicates, persuades and influences to build brands and industry leaders.
Job Titles:
- Director of Technology
- Vice President
Public Relations that communicates, persuades and influences to build brands and industry leaders.
Meredith Red is vice president and director of technology for Casey & Sayre. She creates and directs traditional, new media campaigns and created game changing ideas like the AT&T Mobile Review that partnered technology and entertainment, generating millions of impressions. She founded and leads Tech Talk Tuesdays in LA bringing "tech heads" together from diverse worlds.
A trailblazer in inventing new techniques and content, Meredith has created a personality for broadcast and blogs where she is known as The App Chick. She reviews apps and talks tech with news anchors, broadcast personalities and bloggers. Meredith has been with Casey & Sayre for over 12 years and has launched dozens of national and hyper-local campaigns. With digital media becoming a huge presence in the world of PR, Meredith spearheaded Casey & Sayre's outreach into this arena. In 2008, her pioneering blog, The Americana at Brand's "Countdown to Grand Opening," had hundreds of thousands of hits and won a YouTube award for creative content.
A graduate of Stephens College in Columbia, Mo., Meredith was a popular disc jockey on local radio station KWWC. She lives in Brentwood with her husband and her dogs, Cider and Eggnog. She is a passionate board game competitor and collects ‘50s and ‘60s board games.
Job Titles:
- Managing Partner of Arent Fox 's Northern
Robert C. O'Brien is managing partner of Arent Fox's Northern and Southern California offices. A previous co-chair of the U.S. Department of State's Public-Private Partnership for Justice Reofrm in Afghanistan, he also served as a senior advisor on national security and foreign policy for the Romney campaign. We have regularly placed him as a very knowledgeable and articulate commentator on radio, television and in print media on such issues as the impact of sequestration on U.S. military readiness, particularly with respect to the navy, China's maritime rise and its aggressive stance in the South China Sea, and U.S. foreign policy and national security issues.
Job Titles:
- Copywriter
- Partner at Enterprise Strategy Consulting Firm RedMark Group
Tricia Felice is Partner at enterprise strategy consulting firm RedMark Group, where she is responsible for all marketing, design and creative consulting. She has built and executed projects for organizations spanning from startups and small businesses to Fortune 500 companies, including brands such as PepsiCo, Disney, Twentieth Century Fox and HBO/Time Warner.
Tricia specializes in Concept Viability, Creative Marketing, Go-To-Market Guidance, Repositioning and Growth Strategy. With a keen eye for balancing data and design, Tricia has lead companies to awards including "Chicago's 50 Best Startups," multiple Key Art Awards and Hollywood Reporter's Best Campaign.
Receiving her MBA from The University of Chicago Booth School of Business, Tricia was awarded the Forte Fellowship for leadership and scholarship. She currently resides in Chicago where she spends her free time geeking out about the latest tech trends, Cleveland Sports and testing new recipes in the kitchen.