DAVIDSAC.CO

Magento is the leading platform for open commerce innovation, handling over $100 billion in gross merchandise volume annually. In the four years I spent working for Magento's demand generation marketing team, I utilized Marketo's automation software to promote campaigns for webinars, content, and events that attracted leads to the database and/or profiled them. In one such campaign, I used Marketo's Engagement Engine to create a dynamic lead nurture infrastructure, which nurtured leads through the stages of the buyer's journey. Finding the Right Match Many different variations exist, but this beautiful image that I drew with a crayon is the infamous marketing funnel and it is the essence of Inbound Marketing. The steps of the funnel get changed a lot and it often gets overcomplicated is different ways. I always try to keep it as simple as possible and, as any of my associates would tell you, constantly liken it to dating. Now, if the nice, young, stick figure lady above were to give..