PURE BEGINNINGS (PTY)

Pure Beginnings is a family-owned and -run company that has the well-being of our customers at the heart of our business... Pure Beginnings is (and always has been) natural and organic. Our aim was to create products free from the chemicals found in many conventional personal care products. Of course, this means that all the raw ingredients we use are also free from any residual chemicals that may be present as a result of farming practices... Pure Beginnings is against animal testing in any form - we do not test our products on animals, nor do we source ingredients from suppliers who do. We use human volunteers to test our products.

Also known as: Pure Beginnings (Pty) Ltd., purebeginnings