BRIERLEY

The Brierley Group, LLC is a recognized innovator in the design of Customer Loyalty programs. Our founder was a pioneer in the design of some of the world's most successful programs, including American Airlines AAdvantage, Hilton Honors, and Hertz #1 Club Gold... Launched in 2002, The Brierley Group was established to allow Hal Brierley to pursue entrepreneurial opportunities while continuing to serve as the Chief Loyalty Architect of Brierley+Partners, a leader in the design and management of customer loyalty programs that he founded 1985. His leadership role at Brierley+Partners ended after it was acquired by Nomura Research Institute in 2015.

Also known as: The Brierley Group, The Brierley Group, LLC

Primary location: Dallas United States