MARKETING ACHIEVEMENT AWARDS - Key Persons

Job Titles:

• Brand Strategist
• Head of Brand Expression and Activation / IG Group

Leigh-Anne started her career as a brand strategist working for global consultancies across Africa such as Interbrand and Brand Union. She spent 8 years as strategic planning director for TBWA South Africa managing global accounts across Africa for the likes of Standard Bank, Adidas, Nissan and Tiger Brands. She was chairperson of the Brand Council South Africa and sits on the board and judging panel for The Marketing Achievement Awards. She spent the past 10 years running her own strategic brand consultancy in South Africa, developing bands for some of the largest telecoms and financial services organisations such as MTN, Bidvest Bank, FNB, Nedbank and Investec. She is currently Head of Brand Activation and Expression at IG, based out of Johannesburg, South Africa.

Job Titles:

• Director - Incrementum SA

After starting his career at Unilever, Rob spent 16 years in the Marketing team at SABMiller. He then joined Blue Label Telecoms as Chief Marketing Officer and now runs Incrementum, an organisation that helps companies deliver growth, through optimising the Customer Experience. In addition, he has served as a Director on South Africa's 2010 Bid Board, a Judge for the South African Sports Industry Awards and as the Chairman of The Sports Trust.